Color Psychology

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Color Psychology
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Color

• meaningful constant for sighted people
• powerful psychological tool
• Positive or negative effect
• Applications
• Logo design
• Web site design
• Book cover
• Package of a product
• And more

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Psychology of Color

• Based on Western Hemisphere
• Black
• White
• Gray
• Red
• Blue
• Green
• Yellow
• Orange
• Purple
• Brown

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Psychology of Color - Black

• Color of Authority and Power,
• Stability and Strength
• Intelligence
• Thinner appearance
• Evil
• Grief
• A serious color that evokes strong emotions
• Easy to overwhelm people with too much black

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Psychology of Color - White

• Color of Purity,
• Cleanliness
• Safety of Bright light
• Absence of color (Neutrality)
• Creativity
• Compression of all colors in the color spectrum

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Psychology of Color - Gray

• Practical
• Timeless
• Middle-of-the-road
• Solid
• Too much nothingness
• Shade of gray old age, death, taxes, depression
• Silver giving a help hand

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Psychology of Color - Red

• Good for drawing attention
• Attracts eyes
• Color of energy, movement, and excitement
• Not a good color to over-use
• Symbol of life
• Pink love, giving, romance, soothing

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Psychology of Color - Blue

• Calming Skies and Seas
• Too much cold, uncaring
• Steadfastness
• Dependability
• Wisdom and loyalty (uniforms)
• Becomes more productive

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Psychology of Color - Green

• Color of growth, nature, and money.
• Another calming, soothing color
• Dark forest green is associated with
  conservative, masculine, and wealth
• Envy, good luck, generosity, and fertility
• Peace, harmony, comfortable nurturing, support,
  and energy

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Psychology of Color - Yellow

• Laughter, happiness, good times
• Brain releases seratonin which makes people more
  optimistic
• Too much temper flare, dominant color
• Speeds up metabolism
• Creativity

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Psychology of Color - Orange

• Happy, energetic, warmth
• Ambition
• New dawn in attitude

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Psychology of Color - Purple

• Wealth, prosperity, rich sophistication
• Simulates brain activity in problem solving
• Mystery, wisdom, respect

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Psychology of Color - Brown

• Reliability, stability, and friendship
• Natural, organic

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Basics on How to use colors together

• Color Schemes
• Monochromatic
• Complimentary
• Triple

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Monochromatic Color Scheme

• Use of single color in varying shades

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Complimentary Color Scheme

• Colors that are directly opposite in the color
  wheel
• Warm color to Cool color
• Yellow Purple
• Orange Blue
• Red Green

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Triple Color Scheme

• Three colors side by side make harmonious
  combinations
• Examples
• Yellow, Orange, Red
• Yellow, Green, Blue

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Color Psychology

• It is very important to use this in web designing
• Good harmony of colors attract users
• Bad mix of colors are displeasing to users

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Questions?