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Fashion world for ZARA

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Fashion world for ZARA : : A 9321009A 9321013A – PowerPoint PPT presentation

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Title: Fashion world for ZARA


1
Fashion world for ZARA
????????
  • ???????
  • ???????A
  • 9321009A ???
  • 9321013A ???
  • 9321015A ???
  • 9321025A ???
  • 9321027A ???

2
? ?
  • ??????
  • ??????
  • ????(Zara)
  • SWOT??
  • ??
  • ?????
  • ????

3
??????
  • ?????,????????????????,????????????,?????????,????
    ???
  • ??????????????,???????????????,????????,??????????

4
??????
  • 1.???????????,?????????????,???????????,????????,?
    ??????????,??????
  • 2.???????????,??Englands Jaeger? Laura Ashley
    ?Spains Zara,????????,?????????????
  • 3.?Zara??,????????????????????????????????????????
    ?,??????????

5
Zara?? ? ? ?(1/2)
  • ????Amancio Ortega Gaona????????
  • 1963???????????,?????????
  • 1975?,???????????????,?????ZARA??,????????????????

6
? ? ? ?(2/2)
  • Zara????????,????????????? (??????????????GAP?????
    ??? HM????????????CA)?
  • Zara???INDITEX????,INDITEX??????????,????????????,
    2004?Zara????38.196???,?INDITEX??????67.4?

7
? ? ? ?
  • 1975?,????????????????????
  • 1985?,??INDITEX???????,?????????????,??????
  • 1988?,?????????????????,??????????????
  • 2000?,??????????????????????,????????????
  • 2005?,INDITEX??????2893???,????????????Zara??917?,
    ??????????????
  • ????????????????????????

8
Zara????-1
  • 1.???????????????????,???????????????,????????????
    ??Zara?????????,???????????,????????,???????????
  • 2.Zara??????(IT),???????????,???????????????????,?
    ????????????
  • PS?????-Zara?????????????????,??????????????,????
    ?????

9
Zara????-2
  • 3.Zara??IT???,????????????????????????,?Zara??????
    ??????,??????????
  • 4.IT???,??????????,???????????,??????????????????,
    ????????????,????????????????,????????????????Size
    ?

10
Zara????-3
  • 5.??,???????????,?????????,?Zara??????????????????
    ?????????????,??????????

11
Zara?SWOT??(?????Gucci???)
S(??) W(??)
1.??? 4.??? 2.??? 5.??? 3.??? 6.??? 1.??? 2.??????? 3.????? 4.?????
O(??) T(??)
1.???????? 2.????,?????? 3.???????????? 1.?????????? 2.??????? 3.??????
12
??
  • ????????????,???????????????,??????????????,??????
    ??????,??????????????,?????????,??????????

13
? ? ? ? ?(1/3)
  • 1Zara???????????????
  • ANS????,??????,?????????????????????????????????,
    ???????????????,????,Zara?????

14
? ? ? ? ?(2/3)
  • 2. Zara?????????????????
  • ANS
  • ???15???????????????,????????1?2,000?(????),????
    ?????
  • ???
  • 1.????????????,???????????
  • 2.Near-Sourcing?????????,???????
  • 3.???Zara?????????????????????,??????????????????
    ?,????????,????????????,??????????
  • ??Ralph Lauren?Tommy Hilfger????Zara
    ,????????????,?????????????

15
? ? ? ? ?(3/3)
  • 3.??????,??????????????
  • ANS
  • 1. ????????????????,??????,??????????????-????-?
    ??????,?????????????????????
  • 2. ????,?????????????????????,??????????????????
    ?,ZARA??????????????,????????????????
  • 3. ???????????????????????????????????????????,?
    ???????????????????,?????,?????????,??????????????
    ???????,???????????????,??????

16
????
  • http//blog.yam.com/ibench/article/11262402
  • http//news.yam.com/view/mkmnews.php/439774/1
  • http//tw.myblog.yahoo.com/unold_lin/article?mid1
    9377prev19834next16410lffid13
  • http//blog.yam.com/ibench/article/11262366
  • http//monitor.textiles.org.tw/htm5CBRES950622-02
    084.htm
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