Propaganda techniques in the media

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Whose voice guides your choice?
Propaganda techniques in the media
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How do you decide who is the best candidate
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or which is the best toothpaste ?
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Looking for facts to back up your choice is an
excellent idea, but find out who is presenting
those facts.
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Are they facts at all, or is the advertiser using
propaganda techniques to persuade you?
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What are Propaganda techniques?

• Propaganda is designed to persuade.
• Its purpose is to influence your opinions,
  emotions, attitudes, or behavior.
• It seeks to guide your choice.

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Who uses Propaganda?

• Military
• Media
• Advertisers
• Politicians
• You and I

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What are some of the techniques used to persuade
us?

• Bandwagon
• Name-calling
• Testimonial
• Glittering Generality
• Plain-folks appeal
• Transfer
• Emotional words
• Faulty Reasoning
• Fear

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Bandwagon

• Everybody is doing this.
• If you want to fit in, you need to jump on the
  bandwagon and do it too.
• The implication is that you must JOIN in to FIT
  in.

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For example If the whole world uses this VISA
card, you must need one too.
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Name-calling

• A negative word or feeling is attached to an
  idea, product, or person.
• If that word or feeling goes along with that
  person or idea, the implication is that we
  shouldnt be interested in it.

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For example Do we want a mayor who will leave us
in debt?
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Testimonial

• A famous person endorses an idea, a product, a
  candidate.
• If someone famous uses this product, believes
  this idea, or supports this candidate, so should
  we.

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For example If we drink milk we will all be as
famous as Milly the model.
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Glittering Generality

• A commonly admired virtue is used to inspire
  positive feelings for a person, idea, or product.
• Words like truth, democracy, beauty, timeless are
  examples of those general terms.

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For example If you want to be brighter, youll
support Bill Brite.
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Plain-folks appeal
This idea, product, or person is associated with
normal, everyday people and activities.
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For Example We want a Jim Smith, a mayor who
supports the regular American worker.
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Transfer

• Symbols, quotes, or images of famous people are
  used to convey a message.
• The message may not necessarily be associated
  with them.

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For example Joe uses symbols of America to tie
his restaurant to American values for
Independence Day.
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Emotional words

• Words that leave us with positive feelings are
  used to describe a product, person, or idea.
• We associate those words and, therefore, those
  positive feelings with the product.

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For example What feelings are inspired by the
words true love? If you wear this cologne will
someone fall in love with you?
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Faulty Reasoning

• Factual supporting details are used though they
  do not support the conclusion. It works like
  this
• Christians believe in God.
• Muslims believe in God.
• Christians are Muslims.

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For example Does this mean that teachers need
medication to keep their cool during the school
day ?
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Fear

• Our fears are displayed.
• Ideas, candidates, or products are shown to put
  our fears to rest.

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For example If you use Safety Ware it will
people from stealing your identity-or will it?
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How do we make sure that we are making informed
choices,
instead of allowing others to sway us in our
decision-making?
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We make our own choices when

• we read and listen to reliable sources,
• we watch for combinations of truths and lies,
• we check for hidden messages,
• we watch for use of propaganda techniques,

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and, most importantly,
WHEN WE LISTEN TO OUR OWN VOICES !