Developing Product and Brand Strategy

1
Developing Product and Brand Strategy
2
Goods, Services and other Products
3
(No Transcript)
4
(No Transcript)
5
Amazon Kindle
6

• a convenient reading device with the ability to
  wirelessly download books, newspapers, magazines,
  and blogs
• The price is 399 and includes free two-day
  shipping

7
Features

• high-resolution screen that looks and reads like
  real paper
• only 10.3 ounces
• the size is 7.5" x 5.3" x 0.7"
• has approximately 180MB of available memory
• can store over 200 books and newspapers

8
Features cont.

• battery charges fully in two hours and read for
  up to a week
• Bookmarks and Annotation
• Built-in dictionary
• Adjustable text size

9
Drawbacks

• expensive
• need to use under light
• display black and white color only
• not available outside United State due to the
  import/export laws and other restrictions

10
Currently

• Temporarily out of stock
• prioritizing orders on a first come, first served
  basis
• reserve your place in line

11
Bringing old products back
12
(No Transcript)
13
(No Transcript)
14
Mass Customization

• Lands End

15

• Quality and Design
• Packaging and Labeling
• Product Development and Management

16
(No Transcript)
17
(No Transcript)
18
1.
19
Branding

• Brand extensions
• Line extensions
• New Brands
• Brand Equity
• Private label branding