Designed by: Garry Golden Forward Elements, Inc

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A 21st Century Roadmap for the Future of Museums
Designed byGarry GoldenForward Elements, Inc
Designed for
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Outside
Future
In
Present
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Foresight The Front End of Innovation
Placed-based Experiences
Art the Learner Era
Social Storytelling
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You will inherit a large sum of money
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bv
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Every day I make an effort to go toward what I
don't understand. Yo-Yo Ma
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Fundamentals of Foresight
Fundamentals of Foresight
Step One
Step Two
Step Three
Identifying Monitoring Change
Exploring Implications
Communicating Change

• Forecasts
• Scenarios

• Visioning
• Planning
• Goals Objectives - Actions
• Metrics / Roadmaps
• Evaluation
• Iterative Planning

• Horizon Scanning
• Issues Analysis
• STEEP SocietyTechnologyEconomicsEnvironmentPo
  litics

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Growing Demand for T-Shaped Museum Professionals
Ability to Apply Broadly Across Situations
Disciplines

• Entrepreneur
• Ability to Anticipate Adapt to Change (Seek
  Alternatives)
• Manager
• Ability to Assess Measure
• Leverage Diversity of People Tools
• Leader
• Ability to Communicate the Need for Change
  (Visioning / Storytelling)

Depth of Subject Expertise
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LUNCH
In the News
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• The US Air Force is exploring the development of
  a Social Radar dashboard which would aggregate
  sensor and sentiment data in order to forecast
  events such as civil unrest, election results,
  infrastructure demand, and wars before they might
  occur.
• The systems will blend biometric and sociometric
  data from Facebook, political polls, UAV drones,
  relief worker reports, retail sales, and
  infectious disease alerts helping the dashboard
  to identify potential tipping points in social
  behavior change.

Social Radar Dashboard
False
True
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Kickstarter -a popular crowdsourcing project
platform recently announced that it was on track
to raise more money than the National Endowment
for the Arts (NEA) in 2012.
Mostly False
True
False
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Many industry pundits are calling 2012 the Year
of 3D Printing --- as startups in the additive
manufacturing field bring products closer to
market. In January, Belgiums Design Museum
Gent announced a contest where amateur patrons
take an online course and then submit objects
that mimic the style of its upcoming 18th century
ceramics exhibit. Selected designs are printed
and placed within the galleries.
True
False
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Sixth Sense is a wearable, gestural interface
that augments our physical world with digital
information. Its MIT developers recently made
the platforms hardware and software components
open source to encourage third party developers.
Under the new direction of Nina Simone the
Santa Monica Museum of Art and History has
announced a program to apply Sixth Sense to its
2013 exhibits providing patrons with a chance
to project information onto selected museum
objects and wall spaces.
False
True
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• After beating two reigning Jeopardy champions in
  the Spring of 2011, IBM Watson is now gearing up
  for prime-time at work!
• IBM has announced a roadmap to bring Watson to
  work focusing on healthcare, financial services
  and customer service.

Relevance to museum experiences?
True
False
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Foresight The Front End of Innovation
Placed-based Experiences
Art the Learner Era
Social Storytelling
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dance performance tonight
flash theater mob in 15 minutes
aerial performer on bridge
Doug Wheeler infinity room
photographing city
street art on Bowery
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21st Century RoadmapPlaced-based Experience

• Integrating Third Place Qualities
• Talent Staff Partnerships
• Resetting Cultural Expectations
• Exploring Role of Pop-up Satellites

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Foresight The Front End of Innovation
Placed-based Experiences
Art the Learner Era
Social Storytelling
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Story of Museums Eras of Media/Communication
Many to Many
One to Many
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What stories might staff share? What stories
could emerge from the community? How do you
make tools assets available for social
storytelling?
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• 21st Century Roadmap
• Social Storytelling Advocacy
• Access Context for Using Storytelling Tools
  Ecosystem
• Access to Digital Assets for Storytelling
• Role via Archives / Presentation
• Extracting Context Related to Outcomes

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Foresight The Front End of Innovation
Placed-based Experiences
Art the Learner Era
Social Storytelling
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How might data learner-oriented experience
design reshape our relationship with contemporary
arts?
Era of Institution
Era of Learner
Era of Apprenticeship
Disruptions of Books Industrial Work
Disruptions of Web Knowledge Economy
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Role of Data Self-Awareness Behavior Change
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Outcomes Value Chain of Data
Prescriptive What should happen..!
Predictive What might happen..
Descriptive What happened..
Data is Center of Experience Design Engagement
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What can we learn about experience design
engagement focused on behavior change?
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Gamification of Museum Experiences?

• Gaming Mechanics Design Principles
• Rules Rewards
• Challenges Goals
• Badges Recognition (Level up Stages of
  Mastery)
• Reputation Management
• Teamwork Strategy
• Continual Micro-experiences

Goal of Outcomes Novice to Master Level Skills
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Is there a micro experience interface for making
connections to art? to themes? to other
people? Have we designed a path for learning
more? (e.g. Before/After Visits, Across
Institutions, Across Houston World)
Ford Hybrid Fusion Leaderboards, Points, and
Status
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Getting involved in early conversations. Monitor
parallel efforts
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21st Century Roadmap Members Learners

• Place based on Continual Experiences(Process
  Outputs Outcomes)
• Talent Staff Partners(e.g. Behavior Change,
  UX Designers)
• Culture Shaping
• Communicating Broader Community Goals Outcomes

Right version of levels?
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Every day I make an effort to go toward what I
don't understand. Yo-Yo Ma
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