Recruiting and Retaining Apheresis Donors

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Recruiting and Retaining Apheresis Donors

• Marty Ricker
• Recruiter Supervisor
• ASBPO

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Objectives

• Identify and discuss techniques to recruit new
  donors
• Identify and discuss techniques to retain current
  donors
• Discuss scheduling pitfalls and ways to overcome
  them

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Identify Potential Donor Profile

• Gender
• Physique can make a difference
• Blood type
• Platelet count
• Hematocrit

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Recruiting New Donors

• Understand the donation process
• Donation specific deferrals
• Aspirin, Ibuprofin, MIRSA
• Educate whole blood donors on the need
• Retiree Health Fairs
• Get the right donor to the right donation

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Blood Type Considerations

• Platelets A, B, O
• Plasma AB, AB-,
• Whole blood or double red cells A-, B-, O-

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Retaining Donors

• Understand why they donate
• Collection staff key to retention
• Treat them like royalty Thank them
• Video clubs
• Special treats
• Goal setting

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Scheduling Pitfalls

• Difficult days to fill
• Cancellations
• No shows
• Not asking

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Overcoming Pitfalls

• Special events and incentives
• Reminder email and/or call (DRM Tool)
• Ask to schedule next donation
• Active rescheduling of cancellations and no shows
• Reserve donors with flexible schedules
• Appointment availability

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