The Gambling Industry

1
The Gambling Industry

• Michael Tarwater
• Rachel Templin

2
Overview

• Gambling means to play a game for money or
  property to bet on an uncertain outcome to stake
  something on a contingency
• Sports Betting has become a specialized field of
  gambling
• Gambling has a long history and includes many
  different forms

3
Attributes of Gambling

• Potential source of financial gain
• Competitive aspect
• Continuous availability
• Can become addictive
• Legal issues

4
Competitive forces

• Threat of Entry of New Competitors
• Internet provided new opportunities for
  competition
• Players can play from any location any time of
  day
• Online gaming has brought about competition
  against traditional brick and mortar casinos

5
Competitive Forces

• Bargaining Power of Suppliers
• Power has decreased since Internet
• Bargaining Power of Customers
• At an all time high
• Customers can now pick and choose where and when
  to gamble

6
Competitive forces

• Threat of Substitute Products or Services
• Internet is a source for substitutions for
  casinos and bookies
• Other than online sites, no real source of
  substitutes
• Rivalry Among Existing Firms in Industry
• Internet has increased rivalry between online
  sites

7
History

• First lottery can be traced back to 200 B.C. in
  China
• Biblical traces
• Lotteries occurred in all of the original
  thirteen colonies
• Several gambling scandals have helped give it a
  bad reputation

8
Forms

• Charitable Gambling
• Bingo often used to help raise money
• Pari-mutuel Waging
• Horse and dog racing
• Lotteries
• Powerball and state lotteries
• Casino Gaming
• Slot machines and card games

9
Sports betting

• Popular in the United States
• Purpose is to predict the winner of an event
• Fixed-odds type
• Some analysts think it is the largest category
  of gambling after casino games
• Pools

10
Locations in the united states

• Ten states
• Hot spots include
• Las Vegas, Nevada
• Atlantic City, New Jersey
• Tunica, Mississippi
• Riverboats
• Dockside
• Excursion
• Indian Reservations

11
Sportsbook.com

• Gaming technologies
• System programming
• Business applications
• Security applications
• Database applications

12
Changes due to It

• Improvements in the security of casinos
• Almost all security today is digital
• Track frequent player for a rewards program type
  of system
• Harrahs casinos program is Total Rewards
• Facial recognition software packages
• Help to identify people that have been black
  booked

13
Future

• Security Measures IP and MAC addresses
• SecurID
• Webcam Capabilities
• RFID

14
What we learned

• History
• Locations
• Scandals
• Transformation

15
sources

• Mish, Frederick C., ed. Merriam-Websters
  Collegiate Dictionary 10th Edition.
  Merriam-Webster Incorporated, Springfield MA.
  2001, p477
• US Gambling Law home page. 2 April 2008
  http//www.gambling-law-us.com/
• Encyclopedia Britannica Article
  http//www.britannica.com/eb/print?tocID255571fu
  llarticlefalse
• Introduction to Gambling, Chapter 1. California
  Government. 9 April 2008 http//www.library.ca.gov
  /crb/97/03/Chapt1.html

16
More sources

• History of Gambling, Chapter 2. California
  Government. 9 April 2008 http//www.library.ca.gov
  /crb/97/03/Chapt2.html
• National Indian Gaming Commission homepage. 7
  April 2008. http//www.nigc.gov/
• Shelley, Ron. The Lottery Encyclopedia. Byron
  Publishing Services Rev. edition 1989
• Google News. 15 April 2008 http//afp.google.com/a
  rticle/ALeqM5j-AZKyV09jPeEypj13mT02x00cMw

17
Even more sources

• Huen, Christopher. Harrahs bets on IT to
  understand its Customers. 11 December 2000.
  Information Week. 7 April 2008 http//www.informat
  ionweek.com/816/rbharrahs.htm
• Liebert, Mary Ann. http//www.liebertononline.com
• PokerStars Home Page. 8 April 2008
  http//www.pokerstars.com
• Full Tilt Poker Home Page. 8 April 2008
  lthttp//www.fulltiltpoker.comgt

18
Not to mention these sources

• Sportsbook.com Home Page. 1 April 2008
  http//www.sportsbook.com
• http//en.wikipedia.org/wiki/Gambling
• http//uscode.house.gov/download/pls/18C50.txt
• http//thomas.loc.gov/cgi-bin/bdquery/z?109HR4954
  

19
The end