The Power of Persuasive Writing

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The Power of Persuasive Writing
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What is Persuasion? 

• It is the ability to manipulate people's thinking
  and change peoples minds.
• How can you do this?

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• Persuasive writing presents an argumentor
  statement
• that is open to debate
• and includes an element of uncertainty, to be
  proven to the audience.

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• State your opinion clearly,in a sentence or two,
  within the first paragraph.
• Salted Nut Rolls are
• better than Snickers.

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• After you state your argument
• present two or three different strong reasons to
  support your argument.
• support these strongreasons with evidence
  concrete, specific data.

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• An argument without evidence is opinion.
• Evidence makes the argument persuasive.
• Use research to prove your claims.

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• Persuasive writing uses these tools
• Facts - can be proven with
• expert opinions or quotations.
• Statistics - offer scientificsupport (charts,
  graphs, numbers).

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• People only believe evidence that is properly
  cited, so, it is important to cite your evidence
  correctly.
• Read the following examples
• and see which you would believe.

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• 1
• Requiring drivers licenses is a waste of time
  and money.
• (are you convinced?)
• OR
• 2 Is this more convincing?

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• Michael Corleone, director of the Virginia
  Department of Motor Vehicles, argues in a May
  2002 Virginian Pilot article that
• "the issuance of Commercial Driver's Licenses is
  a waste of taxpayer money and DMV resources.
  How about this?

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• 1
• More people are eating salted nut rolls.
• OR
• 2
• Alfredo Garcia's article in USA Today cited a
  study by the American Association of Sweets that
  showed 49 more people bought Salted Nut Rolls
  than Snickers in 2006.

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In addition to Reason, which says, Its the
logical thing believe or do, your strong reasons
could use Ethics Its the right thing to
believe or do. or Emotion It makes you feel
good to believe or do this.
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• Examples - are powerful illustrations.
• Definitions make the meaning of words or
  phrases clear.
• Anecdotes - are incidents, often based on
  writer's personal experiences.

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• Emotional appeals use these to provide support
  for reasons,
• comfort warm
  love
• use carefully chosenloaded words,
• delicious beautiful luxurious

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• use words that carry positive
• colorful
  exciting
• friendly welcome
• or

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• negative connotations, dirty
  smelly disgusting garbage
• sore painful sharp bleed bruise
• to sway readers'
• emotions.

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• Present opposing views - give reasons and
  evidence to prove the opposition wrong.
• Convince the
• audience that your opinion can withstand
  opposing arguments.

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• Create a conclusion that clinches your argument.
• Do this by
• restating the main points of your speech. Make
  your audience reconsider issues you have
  presented.

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• broadening your audience's awareness of the
  problem by
• offering solutions or
• calling for action - urge the audience to do
  something.

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• Reinforce the arguments with your own memorable
  words.
• In short, There is no
• more perfect brain food
• than the Salted Nut Roll.