The Tourism Geography of Italy

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The Tourism Geography of Italy
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Learning objectives

1. Explain the special appeal of Italy as a tourist
   destination.
2. Describe the major physical features of Italy and
   understand their importance for tourism.
3. Appreciate the nature of the demand for inbound,
   outbound and domestic tourism.
4. Outline the major features of tourism
   infrastructure, especially the differences
   between North and South Italy.
5. Appreciate the public sector organization of
   tourism in Italy.
6. Demonstrate a knowledge of the tourist regions,
   resorts, business centres and tourist
   attractions of Italy.

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Italy Introduction

• Long tourism history
• Grand Tour
• Many and diverse products
• Separated from Europe by Alps
• Apennines along spine
• Italian lifestyle, culture and cuisine

4
Italy Demand

• Domestic
• Large market
• Outbound
• Increasing
• Inbound
• Fortunes varied

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Italy Supply

• Transport
• Road
• Rail
• Sea
• Air
• Accommodation
• 4 million beds

• Organisation
• National
• Italian State Tourism Office
• Regional
• 20 local governments

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Italy Resources

• North
• Central Alps
• Western Alps
• Eastern Alps
• Italian Lakes
• North Italian Plain
• Venice
• Milan
• Turin
• Verona
• Bologna

• Italian Riviera
• Liguria
• Central Italy
• Florence
• Pisa
• Rome

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Italy Resources

• South
• Calabria
• Campania

• Islands
• Sicily
• Sardinia