Electronic Commerce

1
Electronic Commerce

• Value Chains and Using the Web to Sell Products
  and Services

2
Objectives

• To investigate the differences between
  traditional and electronic commerce
• Examine the features of the WWW that make
  electronic commerce possible
• To analyze value chains
• To identify how businesses sell on the web
• To identify purchasing, logistic and business
  activities on the web
• Learn about new types of business activities on
  the web

3
E-commerce

• Doing business on the internet
• E-commerce and e-business

4
Buyer and Seller Roles In Commerce
5
Functions of electronic commerce Systems
6
Activities in the value chain (Porter)
7
Primary Business Unit Value Chain
8
Book Industry Value Chain
9
Business Processes Suitability to Electronic
Commerce
10
Course Website
11
URLS for Chapter

• http//www.course.com/downloads/NewPerspectives/ec
  /t01_noframes.html

12
Rappa Site

• Managing the Digital Enterprise Open
  Courseware Professor Michael Rappa
• http//digitalenterprise.org/index.html

13
Assignment (Group Activity)

• Complete Tutorial 1 as described in the text
• Select 10 of the websites referenced in the text
  in Tutorial 1.
• List each URL and describe in a table
• the purpose for the website
• the users of the website services
• the effectiveness of the website for the user
• how this e-commerce company makes money. Use the
  text to determine which of the sites are still
  active.
• Report any dead links
• How does Chapters.ca compare with Amazon.com?