Agriculrure R

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Agriculrure R D Perspectives, Issues, and
Priorities on Processing and Marketing
By Djoko Said Damardjati, DG of Processing
Marketing of Agricultural Products, Ministry of
Agriculture
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POLICY Overview
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• 3 critical resources
• Access on agricultural outputs,
• Access on marketing technology,
• Access on consumers.
• the future (of agriculture) will rely on
  processing industry

Timmer (2006)
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Basic Phylosophy

• FIVE DEVELOPMENT
• (PANCA YASA)
• Infrastructures.
• Farmers organization (institution).
• Agriculture extension.
• Agriculture financial.
• Marketing of agric. products.

• TRILOGY of PPHP
• GAPOKTAN-based Development.
• Re-positioning from FARMER as PRODUCER to FARMER
  as SUPPLIER.
• Agroindustry development through FARM-GATE
  MARKETING SYSTEM.

• Main Activities
• Post Harvest Handling
• Rural Agroindustry Development
• Quality Standardization Enhancement
• Marketing Development

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General Characteristics of Activities

• Policy
• Guidance nurturing
• Technical/business services
• Information System
• Public awareness/ promotion

Central
Implementation of activities

• Nurturing
• Training
• Srtrategic infrastructures
• Coordination Monev

Province
GAPOKTAN (farmers group)
District

• Technical assistance
• Financial capital
• Infrastructures

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General Characteristics of T.A.

• Will be doing by third parties
• (e.g. University, NGO, Private)
• Full-time
• Main task is Capacity Building
• for GAPOKTAN in
• Business management.
• Technical post harvest processing.
• Business partnership.
• Marketing.
• Getting financial access to the Bank.

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SUCCESS STORYFROM SOME PILOT PROJECTS
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Model Development of Agroindustri and Marketing
of LABELED-RICE
Locations Karawang and Cianjur
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Whats a Problems?
instrumen kebijakan Proteksi Promosi
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PETANI
pelabelan tidak didasarkan pada uji produk akhir
namun pada pengawalan setiap tahapan proses
produksi, mulai dari benihnya yang berlabel
hingga produk akhirnya
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Model Development of Agroindustri and Marketing
of COW-MILK
Locations Sukabumi
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Apa Masalahnya?
PETERNAK
harga rendah
IPS

• Single product ? susu segar
• Tidak dilakukan GHP
• Pengetahuan peternak terbatas
• Sarana dan modal terbatas
• Kelembagaan peternak lemah

perlu pendampingan usaha
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(No Transcript)
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Model Development of Partnership on
Agroindustries and Integrated Marketing of COCOA
Locations Pulowali and Tabanan
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Apa Masalahnya?
supply terbatas
INDUSTRI DALAM NEGERI
PETANI KAKAO

• posisi tawar lemah
• harga murah

• SUPPLY
• Mutu rendah
• Unfermented

• DEMAND
• Mutu tinggi
• Fermented

rantai pemasaran panjang
COLLECTOR
TRADER
PASAR INTERNASIONAL
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Kemitraan agroindustri pemasaran kakao
INDUSTRI PENGOLAHAN
PETANI

• Pemetikan
• Pengupasan

jaminan pasokan, mutu, harga
UNIT PENYULUHAN JAMINAN MUTU
UNIT SAPRODI PEMBIAYAAN

• Bibit, pupuk
• Pestisida, dll.

Lembaga Usaha GAPOKTAN
UNIT PASCA PANEN
UNIT WAREHOUSING
UNIT FERMENTASI
Manajemen Stock

• Grading
• Drying, dll.

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SOME MAIN ISSUES PRIORITY ACTIVITIESideas
for ACIAR-Indonesia Cooperation
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Post Harvest Handling

• ISSUES
• High losses during harvest processing handling
  of rice ? losses of direct farmer income.
• Low quality of agricultural products due to
  minimum GHP ? low price and, thus, farmer income.
• PRIORITY ACTIVITIES
• Reduction of losses during harvesting and
  processing of rice through better equipments for
  harvesting and rice processing.
• Increasing quality of corn grain through better
  storage facilities.
• Increasing quality of horticulture produce
  through better grading, packaging, and storaging
  facilities (GHP)
• Increasing quality of cocoa bean (and
  fermented-cocoa bean) trough better facilities
  and incentives (certification).

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Rural Agroindustry Development

• ISSUES
• Increasing added-value of some agricultural
  products for better farmer income generation and
  rural job creation.
• PRIORITY ACTIVITIES
• Development of processing starch-based (local
  wheat, tuber crops) local food.
• Development of bio-fuel processing in
  scarcely-energy rural areas.
• Development of integrated agroindustry of some
  high value tree crops (coconut, cocoa, palm oil).
• Development of quality-based cow-milk processing.

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Marketing Development

• ISSUES
• Increasing bargaining position market access
  for farmers.
• PRIORITY ACTIVITIES
• Development of quality-based Farm-Gate Marketing
  System of some horticulture products (vegetables,
  manggo, orange, mangosteen).
• Development of farmers group-industry
  partnership in Farm-Gate Marketing System of some
  high value crops (cocoa, coconut, cashew nut,
  medicinal plants).
• Development of modern and hygienic integrated
  livestock market-slaughter house.
• Some study on trade policies (tariff, non-tariff).

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The Spirits of Our Partnership unity in target,
autonomy in budget
Ditjen PPHP
Information sharing
Gapoktan
resouce sharing
Univ
RD Instituts
Litbang DEPTAN
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Terima kasih
Thank You
Wassalamualaikum wr.wb