MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES

1
MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES

• REWRITE AND OUTREACH EFFORT
• TARGET DATE 2001

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MUTCD REWRITE GOAL

• OUR NATION IS AT A CROSSROAD IN TRANSPORTATION
• Fewer New Highways Built
• More Traffic Volumes and Congestion Delays
• More Temporary Construction Work Zones

3
MUTCD REWRITE GOAL

• FHWA Recognizes a need for new ideas and
  technology to optimize performance and to solve
  our current and future highway safety challenges.

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MUTCD REWRITE GOALS

• OUR GOALS
• Optimize Mobility Performance
• Promote Uniformity
• Improve Highway Safety
• Reduce Run-Off-Road Crashes
• Incorporate Technology Advances

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MUTCD OUTREACH

• The Public interacts daily with the physical
  components of our transportation system --
  especially traffic control devices.

6
MUTCD OUTREACH

• FHWAS commitment to marketing and outreach
  provides a unique opportunity to work
  cooperatively with our customers and partners.

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MUTCD OUTREACH

• BENEFITS OF OUTREACH
• Encourages Commitment To Transportation Safety
  Goals
• Provides A Wealth Of Transportation Information
  Exchange
• Provides A Quality Measurement For Delivery Of
  Services

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DOCKET COMMENTS

• FHWA ASKED OUR CUSTOMERS AND PARTNERS TO HELP
  IDENTIFY
• Role Of MUTCD
• Appropriate Audience
• Marketing Strategies
• (DOCKET 98-3643, JUNE 1998)

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RECOMMENDATIONS

• PUBLIC COMMENTS INDICATED EXPANDING MUTCD
  AUDIENCE TO INCLUDE FOLLOWING EXAMPLES
• Automobile Associations
• Motor Vehicle Departments
• Law Enforcement
• Tourist Associations

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MARKETING PLAN

• Send Announcement Letter To All Identified
  Audience
• Develop Briefings And Brochures For Distribution
• Publish Articles
• Video
• PSAs

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RECOMMENDATION

• Public comments indicated the MUTCD should be
  distributed in a variety of methods to assure
  that new information is available to all
  interested persons.

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MARKETING PLAN

• FHWA AGREED AND WE PLAN TO PUBLISH THE MILLENNIUM
  MUTCD IN
• Hard Copy
• CD-ROM
• Internet -- (http\\mutcd.fhwa.dot.gov)

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MARKETING PLAN

• MUTCD web site is intended to be a one-stop
  shop
• Exhibited at TRB, ATTSA, NACE (Others are planned
  for 2001)

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MARKETING PLAN

• EXAMPLES OF INFORMATION IN THE MUTCD WEBSITE
• MUTCD History And Purpose
• PowerPoint Presentations
• All MUTCD Text And Graphics
• Federal Register Notices

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MARKETING PLAN

• EXAMPLES OF MUTCD WEBSITE INFORMATION
  (CONTINUED)
• Database With Official Rulings
• Frequently Asked Questions
• Whos Who Other Resources

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RECOMMENDATION

• Public comments indicated that it is difficult to
  distinguish between REQUIRED, RECOMMENDED,
  and OPTION conditions.

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MARKETING PLAN

• FHWA plans to print the Millennium MUTCD so that
  the conditions are clearly shown.
• FHWA plans to print the MUTCD in a 3-ring binder
  on 8 ½ x 11 paper.

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RECOMMENDATION

• Public comments indicated that a strategic
  outreach campaign will play a critical role when
  introducing this new product.

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MARKETING PLAN

• New policies and technology we implement will
  have impact on citizens and industry well into
  the 21st century.

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MARKETING PLAN

• Provide Briefing Materials
• Visit each Resource Center in FY 2000 (Emphasis
  On Web Site Training)
• Conduct Train-the-Trainer Sessions for FHWA Field
  and LTAP Centers in FY 2001 (Emphasis On MUTCD
  Changes)

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MARKETING PLAN
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MUTCD-OUTREACH ACTIVITY IDEAS
PUBLISH DISTRIBUTE MILLENNIUM EDUCATION
INCLUDES CD-ROM, INTERNET, AND HARD COPIES TO

• FHWA DIVISION
• STATE/LOCAL GOVERNMENT
• AASHTO, ATSSA, ITE, ETC.

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MUTCD-OUTREACH ACTIVITY IDEAS
TRAINING TARGETED AUDIENCE

• ENGINEERING COMMUNITY
• DRIVERS EDUCATION CLASSES
• DEPARTMENT OF MOTOR VEHICLES

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MUTCD-OUTREACH ACTIVITY IDEAS
PUBLIC AWARENESS TARGET AUDIENCE

• AUTOMOBILE ASSOCIATIONS
• DEPARTMENT OF MOTOR VEHICLES
• LEGAL COMMUNITY
• ENFORCEMENT COMMUNITY

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MUTCD-OUTREACH ACTIVITY IDEAS
PROMOTIONAL ACTIVITIES

• EXHIBITS
• BROCHURES
• TRINKETS / GIVE-AWAYS
• PAMPHLETS ARTICLES
• KIOSKS WITH CD-ROM HIGHLIGHTS

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MUTCD OUTREACH

• SINGLE VEHICLE RUN-OFF-ROAD 1/3 OF ALL HIGHWAY
  FATALITIES ANNUALLY
• MOTOR VEHICLE CRASHES INVOLVING PEDESTRIANS AND
  BICYCLISTS 15 OF ALL HIGHWAY FATALITIES
  ANNUALLY

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MUTCD OUTREACH

• ROAD USERS NEED GUIDANCE TOOLS
• TRAFFIC CONTROL DEVICES (TCDS) ARE GUIDANCE
  TOOLS

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MUTCD PURPOSE

• TRAFFIC CONTROL DEVICES PROVIDE
• FOR SAFE AND ORDERLY MOVEMENT OF TRAFFIC
• A LANGUAGE WITH WHICH TO COMMUNICATE TO ROAD USERS