CNN - BLITZ LEARNING

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CNN - BLITZ LEARNING

• Training Around the World with Less than 24 Hours
  Notice

Presented by Lisa Pedrogo, Marcia Breese, Libby
McLaughlin, and Alan Philippon
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Agenda

• Impetus for Blitz training
• Non-renewal of a legacy vendor contract
• Initial contact with BESTU
• Curriculum development Execution
• Social Media as a resource

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Background

• The cause
• The message
• What had been done so far
• Results of internal staff meetings
• Meeting on Friday
• Continued meetings on Monday morning
• Training started on Tuesday

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How did BESTU prepare?

• BESTU Collaborated with SMEs
• CNN Share/CNN Image Curriculum development (Blitz
  curriculum)
• Knowledge Transfer to other trainers
• Worldwide class schedule
• BESTU and Client Team Effort
• Classes Conducted (Blitz training)
• QA Sessions

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QuickStart Guides
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Training Execution

• How do you handle learning a curriculum in less
  than 12 hours?
• What did you learn from this experience as an
  educator?
• What were the wins?
• What would you do differently?
• Were you positioned for success?

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Social Media Monitoring
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Social Media Business

• CNN has strict rules around who can speak on
  behalf of the company
• Social Media sites allow users to resend
  information, sometimes branded
• A user could inadvertently give credibility to a
  tip simply by Re-tweeting it
• CNN Standards and Practices
• Four generations to educate
• Technical Issues/Concerns

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How we trained the users

• We provided an introduction to Twitter
• Provided an overview on how to monitor
  information obtained from Twitter through other
  social media tools
• We took our students from social media naif to
  competent Twitter reader in less than an hour
• We reminded users of CNN Policy.

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How is Social Media helpful?

• Quick find to big stories
• Video Footage
• Finding Guests

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Thank you!!!

• QA