Title: How to market to and program for different groups of women
1Golden Gate ParkReaching Other Generations
- How to market to and program for different groups
of women
Presented by Sara Charney Design by Corinne
Black Holy Blossom Temple Toronto, Ontario
2Engaging Women
3 Did you know?
- More magazine asked this question
- At which age do you predict you will actually
feel old?
4Forever Young
40 years old 4 50 years old 9 60 years
old 16 70 years old 22 80 years
old 16 Now 8 Never 26
5Longevity Secrets Revealed
1.) Keep moving 2.) Find purpose 3.) Join a
group 4.) Feed your soul 5.) Love your tribe 6.)
Dont forget--drink red wine
6Staying socially connected makes you happier
Everyone wants to belong Everyone wants to meet
new friends and like-minded women
Happiness is a perfume which you cannot pour on
someone without getting some on yourself
Ralph Waldo Emerson
7Marketing Sisterhood
- Send personal letters with targeted messages of
the benefits of joining sisterhood to different
populations of non-members. - Send a calendar of events with an invitation to
attend one program for free. - Include articles about sisterhood activities in
the temple bulletin. - Download professional templates from the WRJ
website and include in temple bulletin or prepare
as posters for display in the temple.
8Marketing Sisterhood
9Marketing Sisterhood
10Marketing Sisterhood
- Ask the rabbi to announce sisterhood gifts to the
congregation from the bimah for example, funds
to repair the roof or purchase new prayer books. - Use social media, i.e. Facebook, to reach out to
members and publicize sisterhood programming. - Use powerful testimonials in your marketing
materials to encourage membership.
Even though I have young children and a very
packed schedule, I always made time to come to
sisterhood events. It gives me a much needed
break and allows me to connect with other women
my age in a meaningful way. Sisterhood
membership is worth every penny. Ive made
friends with women of all ages from the
congregation and gotten so much out of our social
action projects. It feels good having fun and
making a difference at the same time.
11All the News Thats Fit to Print
- Sisterhood bulletin board
- Sisterhood page in your temple bulletin
- Sisterhood information in weekly Jewish community
paper - Set up a picture monitor of sisterhood events in
the Judaica shop window - Distribute flyers of your events to religious
school parents, the temple board, brotherhood and
other communities within your temple
12Reaching out and staying in touch
- Snail mail
- Email
- E-Newsletter
- Friends
- Facebook
13WRJ E-Newsletter
14Social Media
- Facebook is used by millions, including WRJ and
many sisterhoods. - Its free
- You can show photos
- You can send invitations
- You can start discussions
- You can get links from other Jewish organizations
- You can set privacy limits.
15Facebook
Holy Blossom Temple Sisterhood Facebook Page
16 Programming
Offer variety with continuity and regularity
- Social
- Educational
- Social Action
- Shabbat and Holiday Celebrations
17Social
- Antiques Road Show
- Tailgate Treasures and Trash
- Book Talk
- Martinis and Midrash
- Cooking Demo
18Educational
- Anti Bullying
- Identity Theft
- Unique Lives
- Heath and Wellness
Menopause Meditation and Yoga Organ Donation
19Social Action
- WRJ Social Action Rings
- Maternal Health and Fistula
- Human Trafficking
- Torah Study Session in Support of Women of the
Wall - Fundraiser for Solar Ovens
20Shabbat and Holiday Celebrations
- Sisterhood Oneg Shabbat
- Sisterhood Study Session and Lunch use The
Torah A Womens Commentary - WRJ or WRJ District Speaker
Shabbat Weekend - Sisterhood Sponsored Sukkot Potluck
- Sisterhood Board Chanukah Party
- Tu BiShvat Seder
- Purim Party
- Womens Passover Seder
21Memorable Words
Making changes to make a difference Anonymo
us Being seventy is not a sin.
Golda Meir I must
govern the clock, not be governed by it.
Golda Meir My
grandmother was a very tough woman. She buried
three husbands and two of them were
napping. Rita
Rudner My Grandmother started walking five
miles a day when she was sixty. Shes
ninety-seven now, and we dont know where the
hell she is. Ellen
DeGeneres