How to market to and program for different groups of women

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Golden Gate ParkReaching Other Generations

• How to market to and program for different groups
  of women

Presented by Sara Charney Design by Corinne
Black Holy Blossom Temple Toronto, Ontario
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Engaging Women

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Did you know?

• More magazine asked this question
• At which age do you predict you will actually
  feel old?

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Forever Young
40 years old 4 50 years old 9 60 years
old 16 70 years old 22 80 years
old 16 Now 8 Never 26
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Longevity Secrets Revealed
1.) Keep moving 2.) Find purpose 3.) Join a
group 4.) Feed your soul 5.) Love your tribe 6.)
Dont forget--drink red wine
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Staying socially connected makes you happier
Everyone wants to belong Everyone wants to meet
new friends and like-minded women
Happiness is a perfume which you cannot pour on
someone without getting some on yourself
Ralph Waldo Emerson
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Marketing Sisterhood

• Send personal letters with targeted messages of
  the benefits of joining sisterhood to different
  populations of non-members.
• Send a calendar of events with an invitation to
  attend one program for free.
• Include articles about sisterhood activities in
  the temple bulletin.
• Download professional templates from the WRJ
  website and include in temple bulletin or prepare
  as posters for display in the temple.

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Marketing Sisterhood
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Marketing Sisterhood
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Marketing Sisterhood

• Ask the rabbi to announce sisterhood gifts to the
  congregation from the bimah for example, funds
  to repair the roof or purchase new prayer books.
• Use social media, i.e. Facebook, to reach out to
  members and publicize sisterhood programming.
• Use powerful testimonials in your marketing
  materials to encourage membership.

Even though I have young children and a very
packed schedule, I always made time to come to
sisterhood events. It gives me a much needed
break and allows me to connect with other women
my age in a meaningful way. Sisterhood
membership is worth every penny. Ive made
friends with women of all ages from the
congregation and gotten so much out of our social
action projects. It feels good having fun and
making a difference at the same time.
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All the News Thats Fit to Print

• Sisterhood bulletin board
• Sisterhood page in your temple bulletin
• Sisterhood information in weekly Jewish community
  paper
• Set up a picture monitor of sisterhood events in
  the Judaica shop window
• Distribute flyers of your events to religious
  school parents, the temple board, brotherhood and
  other communities within your temple

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Reaching out and staying in touch

• Snail mail
• Email
• E-Newsletter
• Friends
• Facebook

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WRJ E-Newsletter
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Social Media

• Facebook is used by millions, including WRJ and
  many sisterhoods.
• Its free
• You can show photos
• You can send invitations
• You can start discussions
• You can get links from other Jewish organizations
  
• You can set privacy limits.

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Facebook
Holy Blossom Temple Sisterhood Facebook Page
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Programming
Offer variety with continuity and regularity

• Social
• Educational
• Social Action
• Shabbat and Holiday Celebrations

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Social

• Antiques Road Show
• Tailgate Treasures and Trash
• Book Talk
• Martinis and Midrash
• Cooking Demo

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Educational

• Anti Bullying
• Identity Theft
• Unique Lives
• Heath and Wellness

Menopause Meditation and Yoga Organ Donation
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Social Action

• WRJ Social Action Rings
• Maternal Health and Fistula
• Human Trafficking
• Torah Study Session in Support of Women of the
  Wall
• Fundraiser for Solar Ovens

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Shabbat and Holiday Celebrations

• Sisterhood Oneg Shabbat
• Sisterhood Study Session and Lunch use The
  Torah A Womens Commentary
• WRJ or WRJ District Speaker
  Shabbat Weekend
• Sisterhood Sponsored Sukkot Potluck
• Sisterhood Board Chanukah Party
• Tu BiShvat Seder
• Purim Party
• Womens Passover Seder

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Memorable Words
Making changes to make a difference Anonymo
us Being seventy is not a sin.
Golda Meir I must
govern the clock, not be governed by it.

Golda Meir My
grandmother was a very tough woman. She buried
three husbands and two of them were
napping. Rita
Rudner My Grandmother started walking five
miles a day when she was sixty. Shes
ninety-seven now, and we dont know where the
hell she is. Ellen
DeGeneres