FloodSmart Update

1
FloodSmart Update

• 11th Annual NFDA Retreat Conference
• Millennium Resort Scottsdale
• April 1, 2008

2
Agenda

• FloodSmart Campaign Overview
• This Years Focus
• Agent Programs
• FloodSmart Communication Tools
• Additional Resources
• Questions

3
FloodSmart Campaign Overview

• Misperceptions
• I dont live in a flood zone.
• This area flooded ten years ago so its unlikely
  to happen again.
• If it does happen, my homeowners insurance covers
  it.
• The government provides funds to help me.

4
FloodSmart Campaign Overview

• Objectives
• Combat misperceptions
• Inform the public about flood risks
• Connect consumers to influencers
• Provide useful tools for influencers
• Engage partners and influencers

5
FloodSmart Campaign Overview

• A quick snapshot of FloodSmarts performance to
  date

6
FloodSmart Campaign Overview

• Overall
• There are currently 5,554,041 policies in
  force.
• Net policy growth for the campaign is 24.9
• For April-Dec 2007 it is 2.06

7
FloodSmart Campaign Overview

• Core Components
• Media Outreach
• Advertising, Direct Mail and Public
• Relations/Media Outreach
• Interactive
• FloodSmart.gov, Agents.FloodSmart.gov
• and Online Media
• Partnering with Influencers
• Conferences/workshops and
• Company collaboration

8
Print Ad

9
FloodSmart Campaign Overview
10
This Years Focus

• The focus for Core Task 5 (April 08-March 09)
  will be on
• growth drivers SFHA Penetration, PRP
  Growth, Agent
• Programs, Status Changes.
• Mail-On-Demand and Agent-customizable Television
  
• are two new programs available in Spring-Summer
  08.
• A microsite with downloadable materials and
  resources specific to industry partners and local
  officials

11
Agents.FloodSmart.gov

• A secure site containing convenient, agents-only
  resources, tools and services.
• Sales and marketing tools
• Tips to help overcome barriers to selling flood
  insurance
• Talking points to help explain to clients the
  need for flood insurance
• Newsletters and updates from the NFIP
• Community flood map updates

12
Marketing Programs for Flood-Trained Agents

• Agent Co-Op Program
• Provides advertising tools and templates and
  reimbursing a portion of advertising costs for
  radio, newspaper, magazine and yellow pages.
• A flood-trained agent can receive up to 75
  reimbursement on advertising costs by
  participating in the Agent Co-Op Program.
• Agent Referral Program
• Allows flood-trained agents to receive free leads
  by having their name and contact information
  included in the Find an Agent listing on
  FloodSmart.gov, the NFIP Referral Call Center as
  well as in direct mail pieces sent out monthly by
  the NFIP.
• Between June 2004 and January 2008, the NFIP has
  connected more than 379,000 consumers with
  Referral insurance agents
• Agent Mail-on-Demand
• Agents will get access to a powerful suite of
  direct mail tools.
• Agents will have access to pre-built direct mail
  templates, as well as the ability to purchase
  contact lists or use their own.

13
FloodSmart Communication Tools

• Flood/Hurricane Season Outreach
• Map Changes
• Levee Issues

14
Flood Outreach

• State specific and seasonal fact sheets
• Media talking points
• Post disaster information

15
Flood Outreach Fact Sheets
16
Map Changes and Flood Insurance

• Templated
• Brochures
• Fact sheets
• Town Hall Presentations
• Media materials

17
Map Changes and Flood Insurance
18
Coming Soon Levee Outreach Toolkit

• Challenges
• Levee communities face questions about levee
  status, potential improvements, and insurance
  implications.
• Resource
• Levee Outreach Toolkit provides basic, tailorable
  materials to help craft local outreach programs.

19
Additional Resources

• Consumer Web sitewww.FloodSmart.gov
• NFIP/Bureau Sitebsa.nfipstat.com
• Map Service Center store.msc.fema.gov
• Map Modernization Sitewww.fema.gov/plan/prevent/
  fhm/mm_main.shtm

• Insurance-Related Outreach Toolkitwww.fema.gov/bu
  siness/nfip/hillsbo1.shtm
• Agent Web siteAgents.FloodSmart.gov
• FEMA Resource Librarywww.fema.gov/library
• FEMA Map Assistance Center1-877-FEMA MAP

20
QUESTIONS?

• Mary Jo Vrem
• FEMA Project Manager
• 202-646-4064
• Maryjo.vrem_at_dhs.gov
• Bruce A. Bender
• FloodSmart Marketing Team
• 480-368-1223
• babender_at_cox.net

Who wants to buy flood insurance?