Using Craigslist For Lead Generation

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Using Craigslist For Lead Generation
Presentation by Bill Lage, Marketing Technology
Manager RE/MAX Results September 29, 2010 200pm
230pm
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Contact Info

• Bill Lage
• blage_at_remax-nc.net
• 952-897-0447 ext. 409
• http//www.facebook.com/BillLage
• http//twitter.com/BillatREMAX
• http//www.facebook.com/REMAXNorthCentral
• http//youtube.com/remaxnorthcentral
• http//www.SoldSignBlog.com
• These slides are available at http//www.soldsignb
  log.com/webinars/

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Using Craigslist For Lead Generation

• What is Craigslist
• The Goals for getting Leads via Craigslist
• Examples of Lead Generation Ads
• Essential Tools
• Questions and Answers

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Using Craigslist For Lead Generation

• What is Craigslist?
• Classified Ads online. A place to list things to
  buy and sell for free. Became hugely popular
  since it was easy to do and free.
• I have personally sold 2 computer via Craigslist
  and it was an extremely positive experience!
• LASTLY PLEASE BE CAREFUL!

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Using Craigslist For Lead Generation

• Goals for Getting Leads via Craigslist
• Use Craigslist ads to PUSH them to a specific
  destination
• Goal is to get people off of craigslist and into
  a way to communicate with them (capture email)
• Help rank better for your search terms (kinda)
• Do not use Craigslist to communicate. SPAM!

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Using Craigslist For Lead Generation

• Here are some examples of ways to get leads from
  Craigslist
• Lead Capture using Graphics
• http//minneapolis.craigslist.org/wsh/reb/19795709
  30.html
• http//minneapolis.craigslist.org/hnp/reb/19794288
  69.html
• http//minneapolis.craigslist.org/hnp/reb/19799823
  41.html
• Prettied Up Listings (HTML via Postlets)
• http//minneapolis.craigslist.org/hnp/reb/19791973
  74.html
• Simple linking Get traffic to your web page
• http//minneapolis.craigslist.org/hnp/reb/19798252
  41.html

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Using Craigslist For Lead Generation

• Essential Tools - Free
• Design Center - http//www.remax.net
• Photobucket - http//www.photobucket.com
• Paid Tools
• Point 2 - http//agent.point2.com/
• Postlets - http//www.postlets.com

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Using Craigslist For Lead Generation

• Hosting a Linkable Picture using PHOTOBUCKET
• lta href"http//s1021.photobucket.com/albums/af333
  /djbilllage/?actionviewcurrenttenniscourt.jpg"
  target"_blank"gt
• ltimg src"http//i1021.photobucket.com/albums/af33
  3/djbilllage/tenniscourt.jpg" border"0"
  altTennis Court"gt
• lt/agt
• lta hrefYOUR WEBSITE URLgtltimg src-PHOTO BUCKET
  URLgtlt/agt

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Using Craigslist For Lead Generation

• Other things to note
• There are a ton of listings. Differentiate, use
  keywords for people searching, use specific
  locations.
• Stand Out and be different than other ads.
• Put yourself in the clients shoes!

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Using Craigslist For Lead Generation

• So in review
• What is Craigslist
• The Goals for getting Leads via Craigslist
• Examples of Lead Generation Ads
• Essential Tools
• Questions and Answers

11
Contact Info

• Bill Lage
• blage_at_remax-nc.net
• 952-897-0447 ext. 409
• http//www.facebook.com/BillLage
• http//twitter.com/BillatREMAX
• http//www.facebook.com/REMAXNorthCentral
• http//youtube.com/remaxnorthcentral
• http//www.SoldSignBlog.com
• These slides are available at http//www.soldsignb
  log.com/webinars/