Effectively Communicating Health

1
Effectively Communicating Health Wellness to
Businesses

• Jessica Sheffield, MPH, CHES
• Corporate Wellness Director
• Brick Bodies Fitness Services, Inc.
• Jessica.Sheffield_at_BrickBodies.com

2
Training Objectives

• Understand the Business Mindset
• Position Yourself for Success
• Gain Company Support
• Maintain Effective Communication

3
Understanding the Business Mindset

• Business Reality
• Businesses make business decisions
• Decision makers are forced to prioritize
• Time is valuable!

• Health Educator Strategy
• Relate your service to their priorities
• Take no offense Practice polite persistence
• Respect their time!

4
Position Yourself for Success

• Clarify your goal for each contact
• Understand the targeted business
• Business goals priorities
• Decision making process
• Employee demographics characteristics
• Business competition

5
Position Yourself for Success

• Present yourself as the professional you are!
• Dress
• Preparation
• Business Etiquette
• Cater to the company
• Meeting availability, flexibility convenience
• Anticipate needs
• Flatter acknowledge
• Accept invitations

6
Gain Company Support

• Gain support at all levels through customized
  messages
• Upper Management
• Human Resources
• Internal Advocates
• Make the statistics come alive!
• Utilize testimonials, visuals and results
• Ask questions listen to concerns and objections

7
Maintain Communication

• Identify communication guidelines
• Preferred method of contact
• Best day/time to communicate
• Schedule a regular meeting time
• Identify expected communication
• Create or join a wellness committee

8
Maintain Communication

• Encourage share feedback
• Weave yourself into as many company components as
  possible
• Become an accessible expert
• Be visible!
• Speak up as the health expert!
• Provide unexpected resources

9
Maintain Communication

• Allocate your time wisely
• People support people, not programs
• Recognize company and contacts often
• Thank you notes
• Incentives
• Congratulations
• Feature company in media outlets

10
3 Keys to Success

• Energy!
• Consistency!
• Follow-Up!

11
A final thought.

• You get
• what you want by
• helping others
• get what they want
• Zig Zigler

12
Effectively Communicating Health Wellness to
Businesses

• Jessica Sheffield, MPH, CHES
• Corporate Wellness Director
• Brick Bodies Fitness Services, Inc.
• Jessica.Sheffield_at_BrickBodies.com