Market America Non-Profit Organization Program

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Market America Non-Profit Organization Program

• Non-Profit Organization Proposal

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Current Fund Raising Landscape

• Americans gave more than 307.75 billion to their
  favorite causes despite the economic conditions
  in 2009. Total giving, when adjusted for
  inflation, was down 3.6 percent, the steepest
  decline since the Giving USA annual reports
  started in 1956.
• Charitable bequests made by individuals totaled
  23.8 billion or 8 percent of total giving. This
  is a decrease of 23.9 percent from unusually high
  level of bequest giving in 2008.
• Giving to foundations dropped an estimated 8
  percent (-7.6 percent adjusted for inflation),
  according to the Foundation Center.
• Source Giving USA 2010

3
Note
Charities were able to raise awareness and
ultimately contributions by implementing new
development strategies that include

• Build a more compelling case for giving in light
  of a more competitive fundraising environment.
  Charities built strong messages around the
  consequences of not supporting their cause (i.e.
  reductions in services).
• Improve communications with donors through
  quarterly newsletters and regular email
  announcements.
• Partner with other organizations to raise
  visibility and gain a broader audience.
• Improve efforts in getting small annual gifts
  from members and acknowledging donor gifts within
  one or two days.
• Increase advocacy work and draw attention to a
  need or crisis.
• Shift priorities from fundraising for specific
  groups to fundraising for specific problems or
  needs.
• Source Giving USA 2010

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What People are Already Doing
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What the MA NPO Program Offers
The ultimate online shopping destination! Think
Amazon.com only bigger and better with the power
of people.
According to Internet Retailer, marketamerica.com
is currently ranked 54 among the worlds top
e-Retailers. Sales grew more than 34 from prior
year.
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What the MA NPO Program Offers

• Web Portal Ultimate Online Destination
• Comparative shopping, hot deals, online coupon
  codes
• E-commerce drives traffic to your site
• Thousands of Partner Stores (affiliate)
• Get paid to shop ( program)
• Entertainment Portal
• Social Networking

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Transferring Your Buying Habits
Customers can spend the same dollars that they
are already spending but choose to purchase by
clicking through the NPOs Market America web
portal enabling them to earn cash back on all of
their purchases while simultaneously supporting
the NPO.

• Average Consumer Units spend annually
• 2698 (Entertainment)
• 2668 (Food away from home)
• 1881 (Apparel and services)
• 588 (Personal care)
• 1797 (Household furnishings and equipment)
• 639 (House keeping supplies)
• 188 (Reading)

All categories represented in Market America
branded products and/or partner store products
available via the NPOs web portal.
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Long Term Projections

• Smallest check is 300 in weekly royalties
• Over time, as support grows and supporters more
  fully transfer their buying habits, weekly
  royalty potential is 187,000

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Implementation

• Submit application501(c) documentation necessary
• Identify the main contact/decision maker within
  the NPO who will most closely interface with the
  MA customer manager
• Gather list of supporter names and contacts
• Prioritize names on that list
• Identify core group of implementation
  volunteers/contacts (i.e. on site coordinator, on
  site trainer)
• Obtain full calendar of NPO events for upcoming
  year
• Draft collateral (i.e how to business cards,
  fliers/emails, other promotional material)
• Determine communication strategies (i.e. email
  blast, newsletter, group meetings/events, mail,
  information or links on the NPOs website, etc.)
• Plan specialized events (themed, educational,
  etc.) to build knowledge and market for MA
  branded products