Case Study on Barack Obama

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Case Study onBarack Obamas Strategy

• Deepak Joshi
• Sekhar Dahal
• Jackson Subedi
• Sakar Sharma
• Sarvesh Mainali

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Introduction

• First African-American president of the US
• 44th president of the US
• Opportunity to create history
• Birth date - Aug 4, 1961
• Majored in Political Science from Columbia
  University in 1983
• 1988- entered Harvard Law School
• 1990- elected as the first black president of the
  Harvard Law Review
• Obama Characteristics

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Career

• Illinois State Senator (1997-2004)
• U.S. Senate member (2004-2008)
• First African-American president of the U.S
• (Nov 4 2008)

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The Obama campaign

• Internet Savvy
• X-Box Games
• Internet sites- FighttheSmears
• Facebook, Myspace, Blackplanet, Glee, Linkedin
• Segmented and Targeted voters through these sites

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McCains campaign

• Concentrated advertising on media
• Later introduced McCainSpace
• Illiterate in comparision with Obama (Tech Savvy)
• 7 years combatant, POW (Prisoners of War)

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Result
Website Obama McCain
Facebook 2 Million 600,000
Twitter 112,000 4.600
You Tube 1800 330
Subscribers 115,000 28,000
Viewer Visits 97 million 2 Million
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How did this help Obama?

• Obama brand
• Youth focus
• Advantage over McCain
• 4 Ps of BHO
• Victory with the extensive use of technology

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• Gracias