496241305 ??? June

1
Mister Donut

• 496241305 ??? June
• 496242311 ??? Caroline
• 497230602 ??? Joyce

2

• History

• North America
• Founded in 1956
• Changing their name to Dunkin' Donuts.
• Japan and Asia
• Introduced into Japan in 1971.
• Changing its name Mister Donut Japan.

3
Concept

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• Stands in customer's angle

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The latest product
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SWOT

• Strength

• Having good locations
• Combined with fast food and unique style
• The fixed customers and high customer confidence
• Endorsed by famous stars

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SWOT

• Weakness

• Common fast food chains are more appealing
• Saturated market
• The short expiration date
• A few branch stores

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SWOT

• Opportunity

• Keeping on developing new flavor
• Monopolization
• Developing potential
• Public praise

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SWOT

• Threat

• Competition
• The rising price of raw materials

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Conclusion

• It is successful developing mister donut in
  Taiwan.
•  
• Following the steps of Japan.
•  

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The End