????????????????????????????? ICT System and modern management

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?????????????????????????????ICT System and
modern management
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????? 6??????????????????????????????ICT SYSTEM
STRATEGY MANAGEMENT
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??????????????????????????????
???????????????????? (Strategy Management)
1) ?????????????????? (Corporate Strategy)
2) ?????????????????? (Business Strategy)
3) ??????????????????? (Functional Strategy)
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??????????????????????????????
?????????????????????????? (Strategic Management
Process)
?????????????? (Direction Setting)
???????????????????????????????? (Environment
Scanning)
??????????????? (Strategy Formulation)
?????????????????????????? (Strategic Management
Process)
???????????????? (Strategy Implementation)
???????????????????????????? (Strategy Evaluation
and Control)
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??????????????????????????????
???????????????????????????????? (Environment
Scanning)
1) ???????????????????????????? (Internal
Analysis)
??????? (Strength) ?????????? (Weakness)
2) ????????????????????????????? (External
Analysis)
????? (Opportunity) ?????????? (Threat)
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??????????????????????????????
????????????????????????????? (External Analysis)
????????????????????????? (Task Environment)
???????????????????????????????? (New Entrance)
???????????????????? (Differentiation)
??????????????????? (Buyer)
????????????????????????????? (Supplier)
??????????????????????? (Substitute)
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??????????????????????????????
??????????????? (Strategy Formulation)
1) ?????????????????? (Corporate Strategy)
2) ?????????????????? (Business Strategy)
3) ?????????????????????? (Operational Strategy)
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??????????????????????????????
???????????????? (Strategy Implementation)
1) ??????????????????????????????? (Resources
Allocation)
2) ???????????????????????????????????????????????
?????????????????????????????????
3) ???????????????????????????????????????????????
????????????
4) ???????????????? (Strategic Deployment)
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??????????????????????????????
???????????????????
1) ?????????? (Vision)
2) ?????? (Mission)
3) ???????? (Goal) ??????????????? (Objective)
4) ??????? (Strategy)
5) ??????????????? (Operating Plan)
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??????????????????????????????
??????????????????????????

• ? ??????? ?????????? (Balanced Scorecard BSC)
• BSC ??? ???????????????? ?????? ????????????????
• ?????????????????????????

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??????????????????????????????
Balanced Scorecard
??????????????? (The Financial Perspective)
???????????????????? ??????????????????? (The
Business Process/Internal Operations Perspective)
?????????????? (The Customer Perspective)
Balanced Scorecard
???????????????????????????? (The Learning and
Growth Perspective)
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??????????????????????????????
???????????? (Executive Team)
?????????? (ICT System)
?????????????????? (Strategic Business Unit)
???????
?????????????? (Human Resources)
?????????????????? (Budgets and Capital
Investments)
??????????????????????????? BSC ??????????????????
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??????????????????????????????
Step 1 Develop Project Plan
Step 3 Draft a Strategy Map With Linkages
and Themes
Step 5 Select Strategic Initiatives
Step 2 Build a Strategic Architecture
Step 4 Determine Measures and Targets
Step 6 Determine Measures and Targets
Typically 8-12 Weeks
?????????????????????????? BSC
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??????????????????????????????

• ? ????? ????? (Six Sigma )
• ?????????????????????? Six Sigma

?????? (Measurement)
???????????? (Analyze)
????????? (Control)
Six Sigma
??????????? (Improvement)
????????? Six Sigma
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??????????????????????????????
Champion
Director
Team Member
Sig Sigma
Green Belt
Master Black Belt
Black Belt
??????????????????? Six Sigma
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??????????????????????????????

• ????????????????????????????????

??????? 1 ?????????????????????????
??????? 2 ????????????????????????????????????
???????????????????? (ICT Strategic Planning)
??????? 5 ????????????
??????? 3 ???????????????????
??????? 4 ?????????????????????????????
????????????????????
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??????????????????????????????
?????????????????????? (ICT Strategic Planning)
??????? 1 ?????????????????????????
??????? 2 ????????????????????????????????????????
?????? (SWOT Analysis)
??????? 3 ??????????????????? (Strategy Goals)
??????? 4 ????????????????????????????????
(Administration and Monitoring)
??????? 5 ???????????? (Summary)
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??????????????????????????????
???????????????????? SDLC
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??????????????????????????????
??????????????????????????????????
1) ???????????????????????????????????????????????
? (Automation)
2) ??????????????????????????????????????
(Rationalization of Procedures)
3) ???????????????????? (Business Process
Reengineering BPR)
4) ????????????????????? (Paradigm Shifts)
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??????????????????????????????

• ????????????????????????????????????????
• ??????????????????????????????????? (Competitive
• Forces) ?????????? ? ??????
• ??????????????????????????????????????????
  (Threat of
• Entry of New Competitors)
• ?????????????????????????????????????
  (Bargaining
• Power of Suppliers)

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??????????????????????????????

• ?????????????????????????????????????
• (Bargaining Power of Suppliers)
• ???????????????????????????? ? ???????????????
• (Rivalry Among Existing Competitors)
• ??????????????????????????????????????? (Threat
• of Substitute Products/Services)

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??????????????????????????????
????????????????? (Potential Entrants)
??????????????????????????? (Treat of New
Entrants)
??????????????????????? (Bargaining Power of
Suppliers
?????????????????????? (Industry Competitors)
?????? (Suppliers)
??????? (Buyers)
??????????????????????????
???????????????????????? (Bargaining Power of
Buyers)
???????????????????????????????????? (Treat of
products Substitutes)
?????????????????????????? (Products
Substitutes)
???????????????????????????????????????
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??????????????????????????????
??????????????????????????????????????????
????????????????????????????????????????? (Industr
y Wide)
?????????????????????????? (Differentiation
Strategy)
????????????????????????????? (Cost Leadership
Strategy)
??????????????????? (Particular Segment)
??????????????????????????? (Focus Strategy)
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??????????????????????????????
?????????????????? ??????? (Charles Wiseman Model)
1) ?????????????????????????? (Differentiation
Strategy)
2) ??????????????????????????? (Cost Leadership
Strategy)
3) ??????????????? (Innovation Strategy)
4) ?????????????????????? (Growth Strategy)
5) ???????????????????? (Alliance Strategy)
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??????????????????????????????
??????????????????????????????????????????????????
?????????????
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??????????????????????????????
?????????????????? (Value Chain Model)
1) ??????????? (Primary Activities)
??????????????????????????????
?????????????????????? ???????????????????????????
??????????
2) ??????????????? (Support Activities) ????????
????????????????????????????????????????????????
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??????????????????????????????
?????????????????? (Value Chain Model)
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??????????????????????????????
?????????????????????????????????
1) ?????????????????????????????????
2) ??????????????????????????????????????????????
???????????
3) ????????????????????????????????????
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??????????????????????????????
????????? ????????? Cathay Pacific
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??????????????????????????????
????????? ????????????????? (Ford Motor Company)
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??????????????????????????????
????????????? (Business Strategy)
??????????????? (Where is the business going and
Why?)
?????????????????? ICT (ICT impact and Potential)

• Business Decision
• Objectives and Direction
• Change

?????????????? (Business Support)
???????????? (Business Direction)
???????????????? (IS System Strategy)
IS ?????????? (What is required?)

• Business Based
• Demand Oriented
• Application Focused

???????????????????????????? (Infrastructure and
Services)
???????????????????????????????????? (Needs and
Priorities)
????????????????? (ICT System Strategy)
?????????? ICT (How ICT system can be delivered?)

• Activity Based
• Supply Oriented
• Technology Focused

????????????????????????? ????????????????????????
?????
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??????????????????????????????
?????????????????????????????????
????????????? (Business Strategy)
????????????????????
???????????????
?????????????
???????????????????????????????????????????
???????????????????????????????????????
???????????????????????????????????? ?????????????
?????????????????????????????????????
??????????????? (ICT System Strategy)
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??????????????????????????????
????????? ??????????????????????????????????????
?
Mason Communication Ltd.
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??????????????????????????????
?????????????????????? (Thai AirAsia Airline)
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??????????????????????????????
?????????????????????????????????????????????????
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??????????????????????????????
????????????????????????????????????????????????
1) ???????????????????????????????? (Using the
Internet Strategically)
2) ??????????????????????????????????? (Cost and
Efficiency Improvements)
3) ???????????????????????????????????????????????
????????? (Performance Improvement in Business
Effectiveness)
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??????????????????????????????
????????????????????????????????????????????????
4) ???????????????????????? (Global Market
Penetration)
5) ????????????????????????????? (Product and
Service Transformation)
6) ??????????????????????????????????? (Internet
Value Chain)
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??????????????????????????????
????????????????????????????????????????????????
7) ??????????????????????????????? (Developing a
Strategic Information Base)
8) ???????????????????????????? (The New
Economics of ICT System)
9) ????????????????????????????????? (Sustaining
Strategic Success)
10) ??????????????? (Global Business)
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??????????????????????????????
????????? ? McAfee Associates ?
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??????????????????????????????
????????? ? Digital Equipment Corporation ?
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??????????????????????????????
?????????????????????????????? (International ICT
System Strategies)
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???????????????????????????????
????
????????????????????
??????????????????????????
????????????????????????????????
??????????????????????????????????
????????????????????????????????????????
?????????????????????????????????
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???????????????????????????????
????
??????????????????????????????????????????????????
????????
????????? ??????????????????????????????????????
?
??????????????????????????????????????????????????
????????
??????????????????????????????
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???????????????????