JODHAA AKBAR BRIDAL WEAR

1
JODHAA AKBAR BRIDAL WEAR

• By
• Shamini Gopidi
• Kaitki Gupta

2
The Business

• Jodhaa Akbar Bridal Wear will sell wedding
  collections for the Bride and the Groom, while
  offering matching jewelry and Henna services
• We will provide a unique selection at reasonable
  prices
• Jodhaa Akbar Bridal Wear will provide brides and
  grooms affordable bridal wear by helping them
  choose the perfect look for their special day.

3
Market Opportunity

• The market size depends on how many weddings are
  being held during particular time
• Market demand will be created because there is a
  need for what we offer
• This website is created for consumers who know
  what they want for their special day and are
  willing to pay for it but dont know where to
  find what they are looking for

4
Goals

• Our goal is to create positive cash flow by
  keeping our costs as low as possible
• Keep inventory and tailors in a studio which will
  be located in NY
• It will be easier to distribute products to
  consumers and for distributors to ship the final
  product to us

5
Target Customers

• Two important segments of the market for Jodhaa
  Akbar Bridal Wear are Grooms and Brides and
  People who want Henna
• Grooms and Brides
• This is our primary market
• The average age range is between 21 and 40
• Consumers can get wedding outfits, either
  traditional (South Indian) or modern (North
  Indian), custom made from us
• Consumers can also get affordable designer wear,
  non-designer wear and jewelry delivered to them

6
Target Consumers (Contd)

• People who want henna
• This is not as big as our primary market of the
  people getting married
• This consists of not only people who are getting
  married but also for anyone who wants to get
  henna done for any type of occasion
• Five Salons each located in New York, New
  Jersey, Massachusetts, Pennsylvania and Virginia

7
Competitive Positioning

• Inertia We will fulfill our consumers needs
  better than what they are using now
• We believe our competition to be
  MillionaireBombay.com and HomeIndia.com
• We plan to attract our consumers by offering
  lowest prices possible for all of our products

8
Product Development

• We want our consumers to easily find what they
  are looking for with minimal clicking
• Our major challenges include making products on
  time, making sure that the resulting product
  matches according to the consumers preferences
  and getting it to the consumer safely without any
  damages

9
Marketing

• Jodhaa Akbar Bridal Wear will use search engine
  marketing to appear first in major search engines
• Indian Blogs
• Indian Website
• Indian Grocery Stores
• Flyers with shipment

10
Sales

• We will only sell our products online because our
  website will be the primary point of sales for
  all purchases
• There will be a shopping cart on PayPal, where it
  will be easier for consumers to view their
  products that they want to purchase
• Shipping will be handled by UPS and FedEx
• Once the product reaches consumers, if the
  product is damaged than they can send it back to
  us free of charge

11
Support

• We will provide 24 hours customer service via
  personal email of the founders
• The founders will email the consumers a day
  before their products are being shipped

12
Management Team

• Founders Shamini Gopidi and Kaitki Gupta
• Ranbir Kapoor and Anjali Sharma are our
  distributors and designers for our non-designer
  clothing
• Manish Malhotra, Ritu Kumar, and Neeta Lulla will
  be our three designers
• Three tailors
• Managers for each of the five salons and at least
  two henna artists for each
• IT Professional to manage and update website
  regularly

13
Embedded Value

• Once consumers visits our site, all they have to
  do is pick what they like and we will take care
  of the rest
• They can ultimately save both time and money by
  shopping at our website

14
Key Steps Timeline
15
Projected Revenue
16
Projected Expenses
17
Requested Funding/Use of Funds
18
Wireframe
19
Style Guide

• Navigation
• The sidebar is on the left side
• Visual
• Brown background color with a picture of the Taj
  Mahal
• Editorial
• The font is Cursive throughout the website

• Technical
• You would need Internet Explorer, Mozilla
  Firefox, or any Web Browser
• We used weebly.com to create the website. Any
  Windows or Mac can use it

20
Consumer Testing

• Design/Interface Testing
• Ensure navigation links are working properly
• Ensure all content is viewable by the end user
• Navigation Testing
• Ensure users can get to where they need to go in
  the fewest number of clicks
• Ensure customers can always find their way back
  if they need to

• Usability Testing
• Test if customers can actually use the site to
  purchase an item
• Test if customers can request support if needed

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Business Testing

• Content Checking
• Ensure content is relevant and up to date and
  there are no typos
• Ensure nothing on the site is confusing or
  misleading

• Functionality Testing
• Check for broken links
• Ensure links take customers to their intended
  targets

22
Marketing Plan

• Threats to Substitution
• We could be substituted by brick and mortar
  bridal wear stores that allow customers to view
  the products in person.
• Other online companies, such as our competitors,
  can also pose a threat to us because they provide
  similar products and can satisfy our customers.

• Marketing Strategy
• We will use search engine marketing to guide
  potential customers who are utilizing major
  search engines to our site

23
Marketing Plan

• Online Sale Strategy
• We will advertise on Indian blogs and websites
  that are used every day. We will place ourselves
  first in the search engines.

• Channel Management
• We will use the internet channel for
  communicating with our customers via email and
  use the telephone channel via phone.

24
Marketing Plan

• Customer Relationship Management
• Customers can contact the owners for any
  questions or concerns through email and phone
  found on the website.
• We will offer them with the excellent service and
  shopping experience that we promised them to
  offer.

• Brand Management
• We will use special material for all our clothes
  and unique items for our jewelry that will make
  it different from our competitors.
• We will also offer Designer wear, which is not
  offered by most of the other companies.

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Website Link

• http//www.jodhaaakbar.weebly.com