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PUBLISH ON DEMAND GLOBALLY

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We are building our own distribution networks in China and India and the UAE/Middle East. ... Sanjeev believes he can sell 500 books through his distribution system. – PowerPoint PPT presentation

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Title: PUBLISH ON DEMAND GLOBALLY


1
PUBLISH ON DEMAND GLOBALLY (now).
Robert Fletcher, ChE CEO - Strategic Book
Publishing Chairman - Publish On Demand
Global Robert_at_PublishOnDemandGlobal.com
2
About Us(were going global now)
  • Publish On Demand Global Strategic Book
    Publishing Rights Agency, through partners and
    affiliates, currently provides services to
    approximately 10,000 authors and publishers
    around the world.
  • We help authors and publishers penetrate other
    markets globally. We specialize in safely and
    securely bringing authors and publishers into the
    US and bringing US books and publishers to the
    world through our global network of publishers,
    printers, distributors, and book marketers.
  • We are approximately a 5MM company and we are
    growing 30 per year. We employ about 150 people
    who live and work virtually from around the
    world. We are headquartered in the United States
    and travel extensively to book events around the
    globe to maintain contact with our partners,
    associates, and clients.
  • Ingram is our main distributor in the US, UK and
    Australia. We are building our own distribution
    networks in China and India and the UAE/Middle
    East. We are building huge advertising networks
    piggybacking on existing websites.
  • We exhibit and present our books and authors for
    rights sales at the major book expos in Taiwan,
    London, NY, Abu Dhabi, Tokyo, Prague, Beijing,
    and Frankfurt, and Guadalajara.

3
What A Great Time to Be a Publisher!(Retailers,
Printers, and Distributors Beware)
Borders book stores curtail payments to
publishers.
4
What A Great Time to Be a Publisher!(Retailers,
Printers, and Distributors Beware)
Publishers Can Go Direct To Buyers Minimize the
middleman
Borders book stores curtail payments to
publishers.
5
Can You Visualize Selling 30 Million Books?
  • http//en.wikipedia.org/wiki/List_of_best-selling_
    books

6
Can You Visualize Selling 30 Million Books?
  • http//en.wikipedia.org/wiki/List_of_best-selling_
    books

How About 1 million websites selling 30 books
each?
Traditional distribution is DEAD MAN WALKING.
7
1 MM Websites, Email, Blogs Selling 30 Books
Each
  • Internet users
  • 1.73 billion  Internet users worldwide
    (September 2009).
  • 18  Increase in Internet users since the
    previous year.
  • 738,257,230  Internet users in Asia.
  • 418,029,796  Internet users in Europe.
  • 252,908,000  Internet users in North America.
  • 179,031,479  Internet users in Latin America /
    Caribbean.
  • 67,371,700  Internet users in Africa.
  • 57,425,046  Internet users in the Middle East.
  • 20,970,490  Internet users in Oceania /
    Australia.
  • Websites
  • 234 million  The number of websites as of
    December 2009.
  • 47 million  Added websites in 2009.
  • Social media
  • 126 million  The number of blogs on the Internet
    (as tracked by BlogPulse).
  • 84  Percent of social network sites with more
    women than men.
  • 27.3 million  Number of tweets on Twitter per
    day (November, 2009)
  • 57  Percentage of Twitters user base located
    in the United States.
  • 4.25 million  People following _at_aplusk (Ashton
    Kutcher, Twitters most followed user).

8
Authors Know Global Tooactual email below
  • My book is in the final stages.  I have spoken
    with IBPD-India in regards to printing the book
    and sell the book in India.  Sanjeev believes he
    can sell 500 books through his distribution
    system.  I am also interested in selling the book
    in Bahrain at least, and maybe throughout the
    Middle East and parts of Far East.   
  •  
  • After the book is published, book cover designed,
    etc., can I sell or contract with IBPD to print
    the book.  
  •  
  • Can I contract with them to print and sell the
    book in India and ME?  I want to use your
    distribution system in the US and any place else
    you have a market.   
  •  
  • I am planning to attend and be an 'author in
    booth' at the Texas Librarian show in Austin in
    April, 2011.  It may be nice to use this lower
    cost printing for the hard copies both in the
    States and elsewhere.   
  •  
  •  

9
Where? Population!
  • China 1,300 MM
  • India 1,100 MM
  • Europe 850 MM
  • US 300 MM
  • UAE 300 MM (Middle East)
  • Brazil 200 MM
  • Japan 127 MM
  • Chinese Living Abroad 40 MM NO NEED TO
    TRANSLATE.
  • Taiwan 23 MM

10
How? Technology
  • One File, Multiple Distributors Co-Publishers
  • Distribution Use existing AND build your own
    direct to buyer.
  • Advertising, Marketing, Direct Response still
    key.
  • Frictionless commerce avoid special (CDs,
    cutouts, toys, etc.)

11
Print On Demand BooksAll Formats, All
Countries, One File
  • Espresso Book Machine in 20 countries.
  • Xerox Book machine (Taiwan Showwe Info /
    Govbooks.com.tw)
  • Print on Demand (POD) Ingram/LSI in US, UK,
    Europe and Australia(1 MM books per month)
  • Ebook Kindle, PDF, ePub, iPhone, Android, Apple,
    and, and, and, and..
  • My ebook prediction (Google Editions PDF) Why?
    Publisher does nothing extra for PDF with Google
    Editions. Kindle costs me money. PDF is everywhere

PDF
12
Never Forget Your Target MarketMarket to the
Individual(in all formats)!
Grace, my neighbor, just turned 11 and she reads
(amazing!) Book here is Crank.. Free form,
almost poetry, may be too risque for Asia.
She reads Kindle, Nook, iPad and Print Books
13
Summary
  • This is the greatest time in the world to be a
    publisher or agent. Retailers and distributors
    and printers beware.
  • Go global now. Start now. Experiment now.
    Research Development now. How many countries
    are you in now?
  • One PDF file feeds many global outlets. Move away
    from books requiring special handling (CDs,
    toys, cutouts, etc. limitations).
  • Attend global book shows. Seek 1 billion new
    potential readers.Think about your countrymen
    living abroad. You do NOT have to translate to
    reach them.
  • Sell your work on 1 million websites. Think niche
    and micro-niche. Understand affiliate marketing
    where you pay a commission to the seller.
  • Speed to market is everything now. Find global
    partners.

14
PUBLISH ON DEMAND GLOBALLY (now).
For a copy of the presentation please email
Robert Fletcher, ChE CEO - Strategic Book
Publishing Chairman - Publish On Demand
Global Robert_at_PublishOnDemandGlobal.com
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