Tim Hortons

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Tim Hortons

• by Martin Andrade, Brittany Beale, Chris
  Brayley, and Ben Burns

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Company Profile

• Tim Hortons was founded in 1964
• Quick service industry Coffee and baked goods
• 3204 locations throughout Canada and the United
  States
• Mission Statement Our guiding mission is to
  deliver superior quality products and services
  for our customers and communities through
  leadership, innovation and partnerships. Our
  vision is to be the quality leader in everything
  we do.

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Recent News

• Home Products
• Every Cup Tells a Story
• Tim Card
• GPS
• Frozen Doughnuts
• Environment Community Leadership, Recycling,
  Waste Reduction and Litter Awareness
• Tim Hortons co-founder donates 5 million to Mt.
  Allison University

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Market Place Demand

• Provides service in Canada and United States
• Has shown a pattern of positive growth
• Holds 22.6 of market share in the quick service
  industry, according to Bloomberg.com
• Holds 76 of market share in the coffee and baked
  goods industry, according to Bloomberg.com

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Forecast for the next 2 years
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Market Place Competition

• Market
• Food chain market and
  Coffee and baked goods
• Main Competitors
• McDonalds Quick service
  sector
• Starbucks Coffee and
  baked goods

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• Locations
• Tim Hortons
• USA 400 Canada 2800
  
• McDonalds
• USA 13,862 Canada 1,401
• Starbucks
• USA 11,168 Canada500

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Broader Environment

• Government
• High Tax Rates ( High and Low)
• Natural
• Good and Bad Weather
• Social and Cultural
• Health Concerns

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SWOT Analysis

• Strengths
• Abundance of locations across Canada and northern
  United States.
• Healthy selection.
• Tim Hortons is expanding in to other markets such
  as homemade products.
• Almost all Tim Hortons are open 24 hours.
• Weaknesses
• Method of payment (debit)
• An abundance of litter from Tim Hortons could be
  affecting the environment.
• Tim Hortons franchisees are losing money due to
  the switch from freshly baked donuts to frozen
  donuts.

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SWOT Analysis

• Opportunities
• Tim Hortons has started expanding on healthy
  choices.
• Adding debit machines.
• Environmentally safe cups and products.
• US Market.
• Threats
• Competitors organizations switching to Tim
  Hortons market (ex McDonalds coffee)