NHK and Convergence

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NHK and Convergence
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Japans Profile(1)
Population 127 million Households
48 million TV Receivers 100
million Subscribers(Households) Analogue
Terrestrial 48 million CATV
23 million Satellite
Broadcasting 15 million
(BS digital 11.7 million) Digital
Terrestrial 6.6 million
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Japans Profile(2)

• Internet User 79 million
• Broadband 21 million
• DSL 14 million
• FTTH 4 million
• Mobile User 89 million
• 3G 39 million

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HD

• HDTV is one of the most powerful means by which
  TV broadcasters can continue to maintain a major
  role in various image media.

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Integrated Services TV
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Transition Scheme
Satellite TV
Terrestrial TV
Analog HDTV
2007
Analog SDTV
2011(at latest)
Digital HDTV SDTV
2000
Mobile
Analog SDTV
2011
Digital HDTV
2003 (Tokyo,Nagoya,Osaka)
2006(Other area)
Transition Period
7
Number of Digital HDTV Sets
World Cup
8
Converging Services
Pod Casting
TiVo
Telco
DVDHDD Recorder
Server Type Service (STB)
Broadcasting
BB TV
New Service Converging Service Area
9
Serve type Service
6
10
Programming by Channel