SFHS Marketing Education/DECA Program

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SFHS Marketing Education/DECA Program
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SFHS Marketing Education Program

• Established in 1997 with 27 Marketing students
  and 11 DECA Members
• Currently have more than 450 Marketing students
  and were named as the largest DECA chapter in the
  world in May 2010 with 750 members
• Program is Industry Certified by the Sales and
  Marketing Executives of Atlanta and the American
  Marketing Association

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Marketing classes lead to marketing internship
opportunities

• Classes Offered
• Marketing Principles
• Advanced Marketing
• Introduction to Fashion Marketing
• Fashion Marketing Sales and Promotion
• Sports and Entertainment Marketing
• Advanced Sports and Entertainment Marketing
• Entrepreneurship
• Marketing WBL/Internship
• Future IB Business and Marketing Course

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Marketing, Sales, and ServicesCareer Pathways

• 1. Marketing Management
• Marketing Principles, Advanced Marketing,
  Entrepreneurship Building a Business
• 2. Fashion Marketing
• Marketing Principles, Introduction to Fashion
  Marketing, Advanced Fashion Marketing
• 3. Sports and Entertainment Marketing
• Marketing Principles, Introduction to Sports and
  Entertainment Marketing, Advanced Sports and
  Entertainment Marketing

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Marketing classes prepare students for college

• On average, 97 of our marketing students attend
  college.
• The vast majority of our advanced marketing
  students major in marketing in college.

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• Business Projects
• Advertising Campaigns and Marketing Research

Ichiban Steak and Sushi
Alpharetta
Lances Jewelry
Cumming

The UPS Store
Alpharetta
Computer Transitions Inc.
Cumming
SpekWorx Vision Center
Winder
Riverside Bank Buckhead
Laurel Springs Golf Club
Suwanee
My Gym Childrens Fitness Center
Duluth
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Business Projects Completed 35 projects in the
last 8 years

• LEADER Driver Safety Program Cumming
• Carvel Alpharetta
• Collegeboard.com Georgia
• Concert in the Quarry featuring ARS Suwanee
• Leadership Forsyth Cumming
• The Avenue Forsyth Cumming

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SFHS DECA students assisted GMMG Ad Agency of
Washington, DC in developing a state wide
advertising campaign for the Southern Governors
Association
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• The Avenue Forsyth

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Marketing students work with Infinitee
Advertising Agency
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Social Media Marketing Plan for The Avenue
Cousins Properties
Farina Irani, Lauren Schuster, and Rose Freitag
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Marketing students design ads for The Avenue and
are awarded scholarships
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Sign Up To Take A Marketing Class
Fashion Marketing
Field Trip to the Apparel Mart
Produce the Prom Fashion Show
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Sports and Entertainment Marketing
Project for Atlanta Motor Speedway
DECA Night With the Atlanta Hawks
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EntrepreneurshipLearn how to own and operate
a business. Students manage DECAs school store,
The Bird Cage
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Marketing InternshipMarketing student,
Karlee Smith, completed an internship at Vanity
Fair. She currently markets the PINK line at the
Victorias Secret corporate office
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Scholarships

• In the last 5 years, marketing students have
  received a total of 25 scholarships valued at
  more than half of a million dollars (solely based
  upon projects that they have completed in their
  Marketing classes and in DECA at SFHS)
• -The Avenue Scholarships
• -E-Step Entrepreneurial Business Plan
  scholarships
• -DECA Scholarships
• -Marketing Internship Scholarships-20,000
• -The Art Institute Scholarship-80,000
• -SCORE Business Plan Scholarships

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Why Should You Take A Marketing Class?

• Prepare for college
• Win Scholarships
• Travel and compete in DECA, An Association of
  Marketing Students
• Have FUN while learning

Marketing Students receive scholarships
DECA Students travel to Hollywood, California
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Sign Up To Take A Marketing Class
Fashion Marketing
Field Trip to the Apparel Mart
Produce the Prom Fashion Show