Future Trends

1
Future Trends
2
TV

• HD Transition/Repacking
• Cable Satellite Broadband
• VOD
• WEB
• Mobil
• Audience Erosion

3
HD Transition

• Late 1980s discussion of HDTV
• 1987 ACATS Advisory Committee on
• Advanced Television Service
• Formed by FCC

4

• 1993 Grand Alliance formed
• (ATT, General Instrument Corporation,
  Massachusetts Institute of Technology, Philips
  Consumer Electronics, David Sarnoff Research
  Center, Thomson Consumer Electronics, and Zenith
  Electronics Corporation.)
• 1996 ATSC Standard is approved by FCC
• 1997 DTV Table of Assignments

5

• Conversion Schedule (Original)
• May 99 Net Affiliates Top 10 Markets
• Nov 99 Net affiliates Markets 11-30
• May 02 all other commercial stations
• May 03 all public stations
• Dec 06 Turn off analog
• New Date February 17 2009

6

• January 2009 FCC Moved Date to June 12.
  Stations could shut off February 17.

7
Digital Service

• High Definition 1080 169
• Surround Sound
• Interactive to a degree.
• Multi channel service
• 1 HD or 4 or more SDs

8

• Problems associated with DTV Change
• VHF Problems
• Converter Box Issues

9
TV Allotment Optimization Models,

• October 2009 FCC Proposes to take back
• Portion of TV Band (UHF) and allow use by
  broadband.
• TV stations would get a portion of proceeds from
  sale.

10

• Stations in Top 30 markets and smaller markets
  adjacent to Top 30 likely to be impacted.
• Stations can
• Go off the air
• Move to a VHF Channel
• Share a channel with another station
• Accept greater inference

11

• After auction remaining stations could be moved
  to a new channel.
• UHF Band will channels 13- 30 something
• Current Band is 13 - 51

12
FCC Action Nov 30,2010

• http//www.tvnewscheck.com/article/2010/11/24/4726
  9/fcc-begins-plan-to-take-back-tv-spectrum

13
DTV Consumer Info

• http//www.fcc.gov/cgb/consumerfacts/digitaltv.htm
  l

14
Home Technology 2008

• 13 Broadcast Only 31 (2000)
• 47 100 channels 19 (2000)
• 78 DVD player 3 (1999)
• 70 Home Computer 30 (1995)
• 48 Broadband Internet Access 3(2000)
• 79 Have Cell Phone 20 (1995)

15

• Home Technology 2008
• 53 TV HH have 3 or more TV Sets
• 43 TV sets are in bedroom
• 15 TV sets in family room
• 26 TV sets in living room
• 10 Sat. Radio Receiver in home/car
• 25 Sat. TV reception.

16
Multi Channel Program Providers (2011)
Rank MSO BasicVideoSubscribers
1 Comcast Corporation 22,525,000
2 DirecTV 19,433,000
3 Dish Network Corporation 14,056,000
4 Time Warner Cable, Inc. 12,235,000
5 Cox Communications, Inc.1 4,838,000
6 Charter Communications, Inc. 4,413,000
7 Verizon Communications, Inc. 3,848,000
8 ATT, Inc. 3,407,000
9 Cablevision Systems Corporation 3,284,000
10 Bright House Networks LLC1 2,139,000
17

• http//video.google.com/videoplay?docid7063257898
  235967577qiphonetotal276829start0num10so
  0typesearchplindex0

18
RADIO

• Satellite Services
• Sirus/XM ( Merged July 2008)
• 20 million Subscribers.
• HD Radio (Digital)
• http//www.hdradio.com/how_does_hd_digital_radio_s
  ound.php
• Advertising
• Multiple Ownership