SERVICE OUTPUTS

1
SERVICE OUTPUTS

• Chapter 3 with Duane Weaver

2
OUTLINE

• Bucklins Theory determining channel structure
• TRENDS
• B2B
• B2C
• Meeting Service Output Demands

3
Bucklins Theory determining channel structure

• channel systems remain viable by performing
  duties that reduce end-users search, waiting
  time, storage and other coststhe service
  outputs
• Bulkbreaking
• Spatial convenience
• Wait time
• Product Variety

4
TRENDS - B2B

• Outsourcing
• Downsizing
• Alphabet Soup (JIT, EFR)

5
TRENDS - B2C

• Poverty of Time
• Increased Product Knowledge
• Increased Income Polarity
• Increased Self-Employed s

6
Meeting Service Output Demands

• Cost
• Competitiveness
• Ease of Entry
• Elements of Marketing Excellence

7
THANKS!