Overview of Popular New Media Tools

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Overview of Popular New Media Tools

• Nicolé Mandel, AETC National Resource Center
• Jayson Jaynes, AETC National Resource Center
• ltnodgtltthanksgtJennie Anderson, AIDS.gov

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What are ...

• Blogs
• Twitter
• Wikis
• Texting
• Podcasts
• Delicious, digg...

• Social Networking
• Facebook
• MySpace
• LinkedIn
• Slideshare

?
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Why would you use them?

• Communication
• Interaction
• Community
• Networking

• Advocacy
• Entertainment
• Education
• Promotion

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Why are they so popular?
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Why are they so popular?

• Web-based
• Free or low-cost
• User-friendly for the non-tech
• Fun manage an active social life, be creative
• Powerful lots and lots of features (tools!)
• Helpful take on goals not previously feasible

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Blogs What are they?

• Blog is a contraction of web log.
• Blogs are the most common form of online
  self-publishing. Many are personal journals or
  diaries.
• Many blogging sites provide sophisticated tools
  allowing users to design and manage their blogs.
• FREE services include Blogger, Wordpress, Xanga.

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Blogosphere numbers

• 133,000,000 number of blogs indexed by
  Technorati since 2002
• 346,000,000 number of people globally who read
  blogs
• 900,000 average number of blog posts in a 24
  hour period
• 77 percentage of active Internet users who
  read blogs
• 81 number of languages represented in the
  blogosphere

Technorati, State of the Blogosphere / 2008.
http//technorati.com/blogging/state-of-the-blogos
phere/
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Who is blogging?

• AIDS.gov http//blog.aids.gov/
• Paul Sax (NE AETC) - HIV and ID
  Observationshttp//blogs.jwatch.org/hiv-id-obser
  vations/
• NASTAD http//nastad.wordpress.com/
• Center for Global Health Policy (IDSA)
  http//sciencespeaks.wordpress.com/

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Twitter What is it?

• Short messages - no more than 140 characters,
  also called micro-blogging
• Send or receive tweets from your computer or
  phone
• Follow people or organizations and be followed
• Tag message keywords with hash tags (), attach
  images, links
• Search the twitter universe for keywords using
• Differs from IM or texting in that its usually
  more of a broadcast than a private message

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Twitter Who is tweeting?

• LOTS of people 3,500,000,000 tweets ever and a
  current pace of 20,000,000 tweets/day
  (http//popacular.com/gigatweet/)
• Community organizations, conference attendees,
  fundraisers,public health depts., politicians,
  marketers
• Anyone wanting to create buzz

Technorati, State of the Blogosphere / 2008.
http//technorati.com/blogging/state-of-the-blogos
phere/
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Social Networking What is it?

• Facebook, MySpace, LinkedIn ( others)
• The sites provide tools to create a network and
  interact with it, such as games, quizzes, text
  updates, photo galleries, recommendations,
  affinity groups
• Organizations a growing part of the picture
• NCCC is the first AETC on Facebook. Become a fan!

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Facebook by the numbers

• 200,000,000 number of active users
• 100,000,000 - number of users who use Facebook at
  least 1x/day
• 170 - number of countries/territories that use
  Facebook
• 35 - number of different languages used on
  Facebook
• 100 number of friends the average user has

Technorati, State of the Blogosphere / 2008.
http//technorati.com/blogging/state-of-the-blogos
phere/
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Wikis What are they?

• Wiki technology allows you to edit text online,
  using your browser.
• Wikipedia is the biggest Wiki.
• People use Wikis for collaborative writing
  projects such as grant applications, curricula,
  fact sheets.
• There are free and subscription Wiki sites online
  or your web host may offer a Wiki package.

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Slide Share What is it?

• YouTube for slides
• Can post and organize your slides and search for
  slides by keyword
• People can comment, favorite, or link to your
  slides

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What else is out there?

• Delicious organize, store and share bookmarks
  online
• Also digg many others with similar features
• Texting send short messages/images from phone to
  phone
• Appointment/medication reminders
• Uses different technology than web-based
  communication so can be used in places w/o
  Internet
• Podcasts audio or video files that you can
  watch/listen to online or download to your PDA
• CDC has lots, popular PSA format