Paul Arden, Whatever You Think Think the Opposite

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Paul Arden, Whatever You Think Think the Opposite
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TRAPPED. Its not because you are making the
wrong decisions. Its because you are making the
right ones. We try to make sensible decisions
based on the facts in front of us. The problem
with making sensible decisions is that so is
everybody else. Source Paul Arden, Whatever
You Think Think the Opposite
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I WANT. Making the safe decision is dull,
predictable and leads nowhere new. The unsafe
decision causes you to think and respond in a way
you hadnt thought of. And that thought will lead
to other thoughts which will help you achieve
what you want. Start taking bad decisions and it
will take you to a place where others only dream
of being.Source Paul Arden, Whatever You
Think Think the Opposite
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ARE YOU BEING REASONABLE? Most people are
reasonable thats why they only do reasonably
well. Source Paul Arden, Whatever You Think
Think the Opposite
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THE AGE OF UNREASON. Old golfers dont win (its
not an absolute, its a general rule). Why? The
older golfer can hit the ball as far as the
younger one. He chips and putts equally well.
So why does he take the extra stroke that denies
him victory? Experience. He knows the downside,
what happens if it goes wrong, which makes him
more cautious. The younger player is either
ignorant or reckless to caution. That is his
edge. It is the same with all of us. Knowledge
makes us play safe. The secret is to stay
childish. Source Paul Arden, Whatever You
Think Think the Opposite
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If you are a brilliant listener who rarely
interjects the speaker will think you are
brilliantbecause he will have been listening to
himself.Source Paul Arden, Whatever You Think
Think the Opposite
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WHAT IS A GOOD IDEA? One that happens is. If it
doesnt, it isnt.Even a bad idea that
happens is better than a good idea that
doesntSource Paul Arden, Whatever You Think
Think the Opposite
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DONT STAY TOO LONG IN A JOB. FIRED? ITS THE
BEST THING THAT CAN HAPPEN TO YOU. (You hated
your situation anyway.) DONT GO TO UNIVERSITY.
GO TO WORK. (Going to university usually means,
I dont know what to do with my life, so Ill go
to university.)Source Paul Arden, Whatever
You Think Think the Opposite
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DONT BE NEGATIVE ABOUT REJECTION. When I was
Creative Director at Saatchis I gave a young man
a grilling for producing an underwhelming piece
of work. Later in the day, somebody told me he
was in his office crying. I went along to console
him. I said, Dont worry, I was useless at your
age too.Source Paul Arden, Whatever You
Think Think the Opposite
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SIMPLY CHANGE YOUR LIFE. The world is what you
think of it. So think of it differently and your
life will change.Source Paul Arden, Whatever
You Think Think the Opposite
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The best piece of advice ever given was by the
art director of Harpers Bazaar, Alexey
Brodovitch, to the young Richard Avedon, destined
to become one of the worlds great photographers.
The advice was simple ASTONISH ME. Bear these
words in mind, and whatever you do will be
creative.Source Paul Arden, Whatever You
Think Think the Opposite
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Which slogan would you choose for the VA?THE
MUSEUM OF THE ARTSTHE ART OF THE MUSEUMTHE
NEW VAITS NOT FOR BORING OLD ARTSAN ACE
CAFF WITH QUITE A NICE MUSEUM ATTACHEDIn a
museum, the first question is Wheres the loo?
the second is Where is the café? A visit to a
museum is an outing it should be entertaining as
well as elevating. Curators have to conserve art,
and directors are there to serve the public, the
curators and themselves. So put yourself in their
position. Which line are you going to choose? One
which will be effective with the public, or one
that preserves the dignity of the VA? To her
everlasting credit, Elizabeth Esteve-Coll, then
Director of the VA, chose the last
line.Source Paul Arden, Whatever You Think
Think the Opposite