Social Media: The Basics, The Rules, and the Rock n

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Social MediaThe Basics, The Rules, and the Rock
n Roll

• KiKi LItalien, Senior Consultant
• DelCor Technology Solutions

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Story Learning to Play Guitar
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Lessons Learning to Play Guitar

• Sometimes all you need are the basics
• You have to know what the rules are before you
  break them
• Know what you need before you spend your
  hard-earned cash

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The Basics

• Social Media has changed the way we communicate
• People are social animals
• Marketing spiel doesnt work on social media
• Companies and organizations are expected to have
  a social media presence (just like having a phone)

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Dont Understand It
Dont Know Where to Start
Dont Have the Time
Dont Know How to Educate Audience
Dont Have the Resources
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The Rules

• Authenticity
• Being Human
• Transparency
• Give Back

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Social Media Maturity
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Knowing What You Need

• How to Set Yourself Up for Success in Social
  Media Using POST Methodology

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Three Social Media Must Haves

1. Social Media Monitoring
2. Social Media Policy
3. Social Media Plan

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Your Social Media Plan POST Methodology

• P Who?
• O What?
• S How? When?
• T What? Where?

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The Power of Community - Education
Give a man a fish you have fed him for today. 
Teach a man to fish and you have fed him for a
lifetime Author unknown
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Fishing is Good, but its better to Rock.
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Questions?
KiKi LItalien Sr. Consultant, Technology
ManagementDelCor Technology Solutionsklitalien_at_d
elcor.com240-821-1790_at_kikilitalien
klitalien_at_delcor.com