Micro-blogging (Twittering) for organizational use

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Micro-blogging (Twittering) for organizational
use

• By
• Georgina Brandon     
• Jay Chetawat Vekavakayanondha 
• Irwin Weiner 

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What is a Micro-blogging?

• A new form of communication to inform and update
  people on your activity.
• Live information, such as what they are doing,
  thinking, and experiencing.
• Allow individuals to broadcast information
  through brief status updates.
• With their audience following them such as
  friends, colleagues, and other interested people.
• Examples are Twitter, Yammer, Jaiku, Present.ly,
  Plurk, Identi.ca, Socialcast, and others.
• Microblogging brings out a unique communication
  behavior because people use micro-blogging to
  share information about themselves that they
  probably wont do through other communication
  methods.

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What makes it different?

• Microblogging can become an important informal
  communication method at work.
• This could impact the way we communicate in the
  business setting and improve collaborative work.
• The Corporate environment needs better use of
  informal communication among employees.
• Informal communication is critical to
  collaborative work and organizations success.
• The Two classes of anticipated impacts of
  micro-blogging are
• Informational effects-improved opportunistic
  valuable information sharing, expertise seeking,
  and building and maintaining common ground among
  co-workers.
• Social and emotional effects-enhancing the
  feeling of connectedness among co-workers.

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The Benefits of Micro-blogging

• Opportunistic valuable information sharing-
  Sharing similar experiences to exchange and learn
  from each others experiences.
• Work related information/articles sharing-You can
  learn from articles that your co-workers post
  that they found insightful. This can be on work
  related news and anything relevant in the
  industry.
• Common ground building -People replying to a
  co-workers post alerting them that they read it,
  and sharing their opinions.
• Perceptions of others work-You can learn insight
  into what someone on another team may think that
  effects you and your teams work.
• Broadcasting and voluntary reading-Makes it
  easier for users to share information that they
  probably would not do otherwise.
• Simple, easy, and pervasive access-It is low cost
  to share and easy to do. You can make update as
  things happening and thoughts crossing minds.
  Can check whenever have a moment.

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What are the major issues?

• Privacy People concerned about broadcasting
  social or work information to everyone who is a
  follower.
• Security Worried about public seeing possible
  sensitive work information on public microblogs
  like Twitter.
• Integration people would like to have a more
  integrated way to stay in touch with people
  inside and outside organization
• Value people sometimes not sure what might be
  interesting to update for subscribers.

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What did you learn specifically about
implantations of these tools?

• Simple task oriented
• User friendly interface
• Web/Mobile based
• Social Network display
• Mostly free of charge

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Use Case 1-DuckDuckGo

• Scenario
• New established search engine
• Goal
• Find contact method with a spontaneous feedback
• Medium for raising awareness from people
• Dimension
• Integration
• Portability
• Needs
• Ability to broadcasting info
• Text feature messaging
• Internet/Mobile base networking
• Providing alert
• Wants
• Ability to provide feedback
• Offering voices/audio/digital streaming

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Use Case-Team Communication

• Profile
• Name Kevin Damsky, Business intelligence
  Director
• Location Glenview, Illinois
• Company Type Finance
• Company Size 5,000 employees
• Goals
• To implement a customized Business Intelligence
  System using Business Objects for CNA Insurance.
• The Business Intelligence System should allow
  each business unit in the company to perform
  reports specific for their needs to evaluate
  their performance based on their specific
  measures.
• To use Microbloging to improve team communication
  to ensure the success of this project.

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About Yammer

• Connect and share with the people in your company
  or organization.
• Yammer is a tool for making organizations more
  productive through the exchange of short frequent
  answers to one simple question 'What are you
  working on?'
• As employees answer that question, a feed is
  created in one central location enabling
  co-workers to discuss ideas, post news, ask
  questions, and share links and other information.
  
• Yammer also serves as a company directory in
  which every employee has a profile and as a
  knowledge base where past conversations can be
  easily accessed and referenced.
• The privacy of each network is ensured by
  limiting access to those with a valid company
  email address. Information is never shared with
  third parties.
• https//www.yammer.com/
• http//www.crunchbase.com/company/yammer

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Screen Shots of YammerMain Feed
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Screen Shots of YammerThreaded Mode
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Screen Shots of YammerProfile Page
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Screen Shots of YammerCompany Directory
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Screen Shots of YammerThe Tag Directory
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Screen Shots of YammerThe File Directory
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Screen Shots of YammerThe Image Directory
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Microblogging Services