Employers and LinkedIn

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Employers and LinkedIn

• Anastasia Bergmann, HRM
• Employment and Employee Relations Manager
• HealthAlliance Hospital

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Agenda
1. New world of recruitment
2. LinkedIn options for employers
3. Recommendations and Tips
4. Questions
3
My LinkedIn Profile
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Most Visited WebsitesMay 10, 2012

• Google ranked 1
• Facebook ranked 2
• YouTube ranked 3
• Yahoo ranked 4
• Twitter ranked 8
• Craigslist ranked 9
• LinkedIn ranked 10
• WordPress ranked 23
• Indeed ranked 73
• CareerBuilder ranked 142
• Monster ranked 143

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LinkedIn Poll
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LinkedIn Network
Succeeding with LinkedIn.com How Agency
Recruiters Find Top Candidates retrieved on
5/14/2012 from http//www.youtube.com/watch?vkcEp
VyAxLmY
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How Employers Use LinkedIn

• Develop and expand a personal network of
  professionals
• Stay in touch with former, valued, trusted
  colleagues for potential future employment
• Actively search for candidates among LinkedIn
  members by searching on keywords
• Develop a complete, keyword-rich profile for your
  company on LinkedIn
• Search for potential employees by past or current
  employer
• Search for employees based on references from
  recommenders you trust

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How Employers Use LinkedIn

• Can ask your current employees to activate their
  networks to reach out to potential passive
  candidates for jobs
• Can use InMail, your internal inbox at LinkedIn
• Respond to questions in the Answers section of
  LinkedIn
• Can join groups at LinkedIn
• For a fee, can post jobs on LinkedIn and recruit
  and hire candidates
• People seeking employment can search LinkedIn
  free of charge

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LinkedIn Members
Active - 20
Passive - 60

• Passive Candidate
• Works on doing their job better
• Not on job boards
• Resume not up-to-date
• Only listen to good opportunities

• Active Candidate
• Works on Job Search
• Has a resume ready
• Reads jobs actively applies
• Follows many opportunities

See How Recruiter Can Help Agency Recruiters
Find Top Talent retrieved on 5/14/2012
from http//www.youtube.com/watch?featureendscree
nv4sFhJsv_qqgNR1
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Succeeding with LinkedIn.com How Agency
Recruiters Find Top Candidates retrieved on
5/14/2012 from http//www.youtube.com/watch?vkcEp
VyAxLmY
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Job Search
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Job Search
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Succeeding with LinkedIn.com How Agency
Recruiters Find Top Candidates retrieved on
5/14/2012 from http//www.youtube.com/watch?vkcEp
VyAxLmY
14
Join Groups
Succeeding with LinkedIn.com How Agency
Recruiters Find Top Candidates retrieved on
5/14/2012 from http//www.youtube.com/watch?vkcEp
VyAxLmY
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Groups Tab
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Benefits of Joining Groups

• Networking
• Learning about industries
• Free advertisement
• Posting job openings for free
• Polls

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LinkedIn Groups - Example
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People Search
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People Search
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HealthAlliance Hospital
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Sharing Jobs
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Additional benefits
Embedded Video
Promotions
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Careers Page
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Page Statistics
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Companies I follow
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Profile to Resume
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2012 Trends

• Companies will further embrace social media
  recruitment and are likely to spend more time on
  social networking sites like LinkedIn and
  Facebook.
• Companies may consider increasing budgets for
  social recruiting and develop strategies
  utilizing social recruitment applications.
• Prior to in-person interviews, online
  interactions may occur on a social networking
  site.
• Expect more expensive career fairs and offline
  events be replaced with less costly networking
  applications.
• Job seekers may need to build online profiles
  through social networking sites to get attention
  of companies hiring.
• Expect further development of social applications
  within Facebook and LinkedIn.

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LinkedIn Tips For a Strong Profile

• LinkedIn profile head shot
• Open with a solid headline
• Keywords are key
• Proper email address
• Connect with other LinkedIn users
• Get your profile to 100 complete
• NETWORK!!!!

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Questions?

• Thank you!