PACKAGING MATERIALS

1
PACKAGING MATERIALS

• Marketing Mix
• - The Product

2
Packaging

• The material used to contain, protect, and
  promote a product.
• Communicates information about the product.
• One of the many functions of packaging is to
  promote the product
• Must satisfy a number of legal and regulatory
  requirements, as well as provide other
  information and messages.

3
What type of material?
Material Advantages Disadvantages
Glass
Paper
Plastic
Paperboard/Boxboard
Tin/Aluminum/Steel
Flexible Foils (chips)
Plastic-coated cardboard (juicebox)
4
Glass

• Advantages
• See through
• Protects a long time
• Easy to design
• Can by recycled
• Disadvantages
• Breakable
• Expensive
• Labeling can be difficult

5
Paper

• Advantages
• Ease of design
• Label right on package
• Various thicknesses
• Disadvantages
• Vulnerable
• Cost varies
• Not strong
• Not moisture proof

6
Plastic

• Advantages
• Can be shrink wrapped
• High degree of protection
• Flexible design
• Can be opaque or clear
• Disadvantages
• Not biodegradable
• Cannot be 100 sanitized
• Waste of valuable resource
• Melts when overheated

7
Paperboard / Boxboard

• Advantages
• Flexibility
• Strength and durability
• Ease of labeling and handling
• Disadvantages
• Vulnerable to puncture or weather
• cost

8
Tin / Steel / Aluminum

• Advantages
• Recyclable and durable
• Sturdy
• Disadvantages
• Contributes to pollution
• Rust / corrosion

9

MATERIAL OF PACKAGE ADVANTAGES DISADVANTAGES
Paper and Cardboard easy to print on easy to store on shelves recyclable can be easily destroyed if it gets wet bulky and awkward can't hold heavy material
Glass recyclable less spoilage can see product inside breakable heavy
Plastic comes in different grades durable reusable in some cases in some cases not microwaveable can crack or dent causing spoilage
Metal (tin or aluminum) different grades non perishable convenient - easy to store may taste like metal once open must be put in other container can be hazardous sharp edges
Flexible Foils (chip bags, cracker bags) easy to open less expensive compared to other packaging maintains freshness can puncture or burst non-recyclable harder to store squishable
Plastic Coated Cardboard(juice boxes) easy to store durable have easy access for opening resealed easily non-recyclable
10
Marketing Plan

• Colour
• Shape
• Label
• Brand name
• Size
• Form
• Function

• For your product, open up your Marketing Plan
  Template and go to section 5.2 and fill in
  details about your packaging. Include a picture
  of your product if possible.