Stereotypes of Women in Today

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Stereotypes of Women in Todays
AdvertisingMoving Forward or Running Place
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NOW
THEN
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• ADVERTISEMENTS
• FROM
• THE PAST

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Womens Role
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Womens Role
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Body Image/Beauty
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Body Image/Beauty
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Body Image/Beauty
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Body Image/Objectification
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Objectification/Sexual Object
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Objectification/Sexual Objects
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Objectification/Sexual Object
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• TODAYS
• ADVERTISEMENTS

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Womens Role
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Womens Role
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Womens Role
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Body Image/Beauty
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Body Image/Beauty
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Body Image/Beauty
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Body Parts Objectified
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Body Parts Objectified
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Body Parts Objectified
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Body Parts Objectified
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Body Parts Objectified
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Sexual Objectification
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Sexual Objectification
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SKYY BLUE
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Future

• Dove - Campaign for Real Beauty

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Future
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Image Citation

• http//web.ukonline.co.uk/stephen.johnson/steve/fi
  fty.htm
• www.ciadvertising.org/.../analiza/history.htm
• http//www.worth1000.com/entries/65000/65062VCea_w
  .jpg
• http//scriptorium.lib.duke.edu/dynaweb/adaccess/b
  eauty/cosmetics1950s/_at_Generic__BookTextView/377
• http//www.ltcconline.net/lukas/gender/objectify/d
  ehumanize/pics/dehumanize50.jpg
• http//pzrservices.typepad.com/vintageadvertising/
  2007/05/mr_leggs_trouse.html
• http//www.ltcconline.net/lukas/gender/objectify/d
  ehumanize/pics/dehumanize48.jpg
• http//www.ltcconline.net/lukas/gender/roles/pics/
  roles2.jpg
• http//www.ltcconline.net/lukas/gender/roles/pics/
  roles10.jpg
• http//www.ltcconline.net/lukas/gender/roles/pics/
  roles19.jpg

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Image Citation

• http//www.about-face.org/goo/newten/6/two.shtml
• http//www.ltcconline.net/lukas/gender/partsb/pics
  /partsb17.jpg
• http//www.ltcconline.net/lukas/gender/partsb/pics
  /partsb24.jpg
• http//www.ltcconline.net/lukas/gender/partsa/pics
  /partsa67.jpg
• http//www.ltcconline.net/lukas/gender/partsa/pics
  /partsa31.jpg
• http//www.magazine-ads.com/alb.html
• http//www.about-face.org/gow/)
• Nike, Eileen Fisher Clothing, Fruit of the Loom
• http//www.ltcconline.net/lukas/gender/normal/pics
  /normal20.jpg
• http//loveyourbody.nowfoundation.org/offensiveads
  .html