Soy Unica Soy Latina

1
Soy Unica Soy Latina

• Abriendo Puertas

2
Magazine Advertising

• Hispanic Youth exposed to more alcohol
  advertising in magazines than non-Hispanic youth
• Hispanic youth read more magazines in both
  English and Spanish
• Hispanic youth saw 24 more beer and ale and 24
  more distilled spirits advertising in magazines
  in 2002, and 32 more advertising for
  malternatives, alcopops and other low alcohol
  refreshers
• The Center on Alcohol Marketing and Youth, 2002.
  camy.org

3
Radio Advertising

• Hispanic youth heard more alcohol advertising on
  radio than non-Hispanic youth
• Hispanic youth heard 9 more distilled spirits
  advertising and 17 more ads for low alcohol
  refreshers, and as much beer and ale advertising
  on English-language radio as non-Hispanic youth
• The Center on Alcohol Marketing and Youth, 2002.
  camy.org

4
TV Advertising

• Alcohol advertising was placed on a majority of
  the TV programs most popular with Hispanic youth
• Alcohol advertisers spent 23.6 million to place
  ads on 12 of the 15 programs in English and
  Spanish that were most popular with Hispanic
  youth in 2002, including
• Vias del Amor
• Ver Para Creer
• That 70s Show, and
• Mad TV

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What Were Trying to Do

• Counteract media and environmental influences
  through
• Strengthening community connections
• Raising awareness of proactive preventative
  approaches
• Soliciting support for Hispanic/Latina events

6
Soy Unica Soy Latina Celebration

• An event that empowers Latinas ages 9-14,
  encouraging them to feel good about themselves
  and be proud to be Latina.
• An opportunity for young girls to celebrate who
  they are with other girls just like them.
• Exposure to adults from their heritage who are
  positive role models.

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Timeline

• Abriendo Puertas Symposium I
• Targeting Administrators
• October 3-4, 2003
• Abriendo Puertas Symposium II
• Targeting Direct Service Workers
• March 5, 2004

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Timeline

• Abriendo Puertas Symposium III
• Targeting Hispanic/Latino Parents
• September 25, 2004
• Soy Unica Soy Latina Celebration
• Targeting Hispanic/Latina Girls
• Spring, 2005

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What We Need From You

• Abriendo Puertas committee involvement
• In-kind and financial support for Symposium II
  and III, and Soy Unica
• Assistance spreading the word
• Referrals to future events
• Role models

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Hold Your Own Rally

• www.soyunica.gov
• www.samsha.gov
• Contact Terri Barrett at the National
  Clearinghouse for Alcohol and Drug Information
• By phone [phone] ext. 5665
• E-mail tbarrett_at_health.org

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In appreciation of all you already do