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Quick & Simple Introduction to Multidimensional Scaling Professor Tony Coxon Hon. Professorial Research Fellow, University of Edinburgh ( apm.coxon_at_ed.ac.uk ) – PowerPoint PPT presentation

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Title: Quick


1
Quick Simple Introduction to Multidimensional
Scaling
  • Professor Tony Coxon
  • Hon. Professorial Research Fellow, University of
    Edinburgh ( apm.coxon_at_ed.ac.uk )
  • see www.tonycoxon.com for information on me
  • see www.newmdsx.com for information resource on
    MDS and NewMDSX programs/doc.
  • See
  • The Users Guide to MDS and
  • Key Texts in MDS (readings), Heineman 1982
  • Available as pdf at 15 from newmdsx

2
What is Multidimensional Scaling?
  • A students definition
  • If you are interested in how certain objects
    relate to each other and if you would like to
    present these relationships in the form of a map
    then MDS is the technique you need (Mr Gawels,
    KUB) A good start!
  • MDS is a family of models structured by D-T-M
  • (DATA) the empirical information on
    inter-relationships between a set of
    objects/variables are given in a set of
    dis/similarity data
  • (TRANSFORMATION) which are then re-scaled (
    according to permissible transformations for the
    data / level of measurement) , in terms of
  • (MODEL) the assumptions of the model chosen to
    represent the data

3
MDS Solution
  •      to produce a SOLUTION, consisting of
  • a CONFIGURATION, which is a
  •         i.      pattern of points representing
    the objects
  •         ii.     located in a space of a small
    number of dimensions
  • (hence SSA Smallest-Space Analysis)
  •        iii.      where the distances between the
    points represent the dis/similarities between the
    data-points
  •        iv.      as perfectly as possible
  • (the imperfection/badness of fit is measured by
    Stress)
  • Low stress is desirable No stress is
    perfection

4
Distances Maps
  • Given a map, its easy to calculate the
    (Euclidean) distances between the points
  • MDS operates the other way round
  • Given the distances data find the map
    configuration which generated them
  • and MDS can do so when all but ordinal
    information has been jettisoned (fruit of the
    non-metric revolution)
  • even when there are missing data and in the
    presence of considerable noise/error (MDS is
    robust).
  • MDS thus provides at least
  • exploratory a useful and easily-assimilable
    graphic visualization of a complex data set
    (Tukey A picture is worth a thousand words)

5
What is like MDS?
  • Related and Special-case Models
  • Metric Scalar Products Models
  • PRINCIPAL COMPONENTS ANALYSIS
  • FACTOR ANALYSIS ( communalities)
  • Metric and Non-Metric Ultrametric Distance,
    Discrete models
  • Hierarchical Clustering
  • Partition Clustering (CONPAR)
  • Additive Clustering ( 2 and 3-way)
  • Metric Chi-squared Distance Model for 2W2M and 3W
    data / Tables
  • Simple (2W2M) and Multiple (3W) Correspondence
    Analysis
  • BECAUSE OF NON-METRIC (MONOTONE) REGRESSION, MDS
    ALSO OFFERS ORDINAL EQUIVALENTS OF
  • ANOVA
  • other simple composition models UNICON
  • (All models with asterisk exist as programs
    within NewMDSX) 

6
How does MDS differ from other Multivariate
Methods?
  • Compared to other multivariate methods, MDS
    models are usually
  • distribution-free
  • (though MLE models do exist Ramsays
    MULTISCALE)
  • make conservative (non-metric) demands on the
    structure of the data,
  • are relatively unaffected by non-systematic
    missing data,
  • can be used with a very wide variety of types of
    data
  • direct data (pair comparisons, ratings, rankings,
    triads, sortings)
  • derived data (profiles, co-occurrence matrices,
    textual data, aggregated data)
  • measures of association/correlation etc derived
    from simpler data, and
  • tables of data.
  • range of transformations
  • monotonic (ordinal), linear/metric (interval),
    but also log-interval, power, smoothness even
    maximum variance non-dimensional scaling
    (Shepard)

7
How does MDS differ from other Multivariate
Methods (2)?
  • Compared to other multivariate methods, MDS
    models are also offer
  • range of models (chiefly distance (Euclidean,
    but also City-block), factor/vector
    (scalar-products), simple composition (additive).
  • Also there are hierarchies of models
  • Similarity models 2W1M METRIC 3W2M INDSCAL
    IDIOSCAL (honest!)
  • Preference models Vector-distance-weighted
    distance-rotated, weighted (PREFMAP)
  • Procrustes rotation for putting configurations
    into maximum conformity, and then increasingly
    complex transformations PINDIS
  • the solutions are visually assimilable readily
    interpretable
  • the structure is not limited to dimensional
    information also other simple structures
    (horseshoes, radex/circumplex, clusters,
    directions).

8
Weaknesses in MDS There ARE any??!
  • Relative ignorance of the sampling properties of
    stress
  • prone-ness to local minima solutions
  • (but less so, and interactive programs like
    PERMAP allow thousands of runs to check)
  • a few forms of data/models are prone to
    degeneracies (especially MD Unfolding but see
    new PREFSCAL in SPSS)
  • difficulty in representing the asymmetry of
    causal models
  • though external analysis is very akin to
    dependent-independent modelling,
  • there are convergences with GLM in hybrid models
    such as CLASCAL (INDSCAL with parameterization of
    latent classes)

9
CHARACTERIZATION OF BASIC MDS TERMINOLOGY
  • Structure of MDS specifiable in terms of D-T-M
  • DATA (specifies input data shape and content)
  • DATA MATRIX INPUT
  • WAY dimensionality of array (2,3,4 ...)
  • MODALITY No of distinct sets (to be represented)
    (1,2,3 )
  • NB Modality lt or Way
  • Common examples
  • 2W1M basic models (LTM,UTM,FSM)
  • 2W2M rectangular, joint (conditional )mapping
  • 3W2M (stack of 2W1M) Individual differences
    Scaling

10
CHARACTERIZATION OF BASIC MDS (2)
  • TRANSFORMATION (form or type of rescaling
    performed on data)
  • Non-Metric /Ordinal ? M(d)
  • Monotonic Increasing (sims) or Decreasing
    (dissims)
  • Order/inequality
  • Strong / Guttman ?(j,k) gt ?(l,m) -gt d(j,k) gt
    d(l,m)
  • weak/Kruskal ?(j,k) gt ?(l,m) -gt d(j,k) ?
    d(l,m)
  • Equality / ties
  • Primary ?(j,k) ?(l,m) -gt d(j,k) OR?
    d(l,m)
  • 2ndary ?(j,k) ?(l,m) -gt d(j,k) d(l,m)
  • Metric / Linear
  • Linear ? L(d)
  • ? a b(d)

11
CHARACTERIZATION OF BASIC MDS (3)
  • MODEL Euclidean Distance
  • where x(i,a) is the co-ordinate of point i on
    dimension a in the solution configuration X of
    low dimension
  • The basic model is Euclidean distance, but other
    Minkowski metrics are available, including
  • City Block Model

12
(Badness of) FIT Stress
13
Types of Analysis
  • INTERNAL
  • If the analysis depends solely on the input data,
    it is termed internal, but
  • EXTERNAL
  • If the analysis uses additionally to the input
    data / solution information relating to the same
    points (but from another source), it is termed
    external.
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