?????:Real Option????? - PowerPoint PPT Presentation

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?????:Real Option?????

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A real options logic for initiating technology positioning investments. Academy of Management Review, 22: 974 996. McGrath, R. G. 1999. – PowerPoint PPT presentation

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Title: ?????:Real Option?????


1
?????Real Option?????
  • ???????????????????
  • 1.Pay-Off ???????
  • 2.Option?????
  • 3.????(?????????????)
  • ???? ???????
  • ?? ???? 2011.10
  • ?????

2
REAL OPTION ?????????(RO??????????????)
3
1.Pay-Off ???????
??????????????????(????) ?1.????????????
????????????? ????????? ?2.?????????????
?????????RO?? ????????? ???? ????
4
??????????????
5
??????????(??)(???????)
6
?????????????
7
CDFNPV ???(??)
8
RO????
9
????
  • ?WHAT IS NOT A REAL OPTION CONSIDERIN
    BOUNDARIES FOR THE APPLICATION OF REAL OPTIONS TO
    BUSINESS STRATEGY? RON ADNER INSEAD DANIEL A.
    LEVINTHAL
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  • Wiley.McGrath, R. G. 1997. A real options logic
    for initiating technology positioning
    investments. Academy of Management Review, 22
    974996.
  • McGrath, R. G. 1999. Falling forward Real
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    Academy of Manageme
  • Review, 24 1330.
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  • Miller, K. D., Reuer, J. J. 1998. Firm
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    exchange rate movements. Journal of International
    Business Studies, 29 493514.
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