The Marketing Exchange

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The Marketing Exchange
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What is marketing?

• Marketing is the
• Activity, Set of institutions, Processes
• For Creating, Communicating, Delivering and
  Exchanging offerings that have value for
• (1) Customers (Employers)
• (2) Clients (Employees)
• (3) Partners (Supports)
• (4) Society at Large (Everyone)

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Is Marketing in Supported Employment - Sales?

• Definition of sales
• The exchange of a product for money.

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Marketing in supported employment is

• How business is conducted
• How relationships are created

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Value, Quality, Accountability, Customer Service,
Follow-up, Dependability
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Job Analysis

• Use this tool to determine if the right
  placement has been made.

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Reaching employment outcomes with appropriate
placements

• Getting the word out

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Networking

• Know economic trends Economic Development
  Board, Local News, Business Leadership Network,
  Business Luncheons, Young Business Professionals,
  Employment Resource Centers, Disability
  Navigators
• Company Trends Whos hiring? Whos coming to
  town? Fortune Magazine, Wall Street Journal,
  Military News, Internet sites specific to
  community growth

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The tools of the trade

• Brochures, business cards, website, social media-
  facebook, twitter, Linked In, email marketing,
  database of contacts as a method for keeping
  track of potential employers and ability to send
  follow up email, letters, on professional
  letterhead

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Professionalism is the key

• Dress
• Knowledge Yours and theirs
• Marketing Materials
• Communication LISTEN!
• Keep it simple
• Dispel Myths
• Be sharp!

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How important is workplace culture?

• Culture isPeoples shared values, attributes and
  experiences that validate them.
• Workplace Culture An organizations culture is
  made up of all of the life experiences each
  employee brings to the organization.
• Diversity creates the right mix to achieve
  success in the workplace.

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Job Development with the potential employee

• Be organized Have a planned route, developed by
  the client
• Try to pre-arrange meetings by utilizing the
  contact names you have acquired from your
  marketing efforts
• Have client send follow up letters use regular
  mail!

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Marketing Results

• It takes a team. Collaboration is a structured
  process where two or more people work together
  toward a common goal
• It should be creative in nature
• Educate Employers
• It should be active sharing of knowledge where a
  consensus is built between all four
  parties(employee, employer, supports, society at
  large)
• You are marketing something the employer needs
  the skills of an employee that will increase
  their bottom line Wall Street Journal 2005

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Contact Information

• Tara Crawford
• Trio Employment Network
• Business Director
• 850-686-9369
• tcrawford_at_trioemployment.net
• www.trioemployment.net