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Crafting Strategy

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Crafting Strategy Henry Mintzberg Harvard Business Review, July-August, 1987 Emergent Strategy Strategies need not be deliberate they can also emerge. – PowerPoint PPT presentation

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Title: Crafting Strategy


1
Crafting Strategy
  • Henry MintzbergHarvard Business Review,
  • July-August, 1987

2
Emergent Strategy
  • Strategies need not be deliberate they can also
    emerge.
  • Strategies can form as well as be formulated.
  • Strategy making walks on two feet one
    deliberate, one emergent.

3
Locus of Strategizing
  • Strategy formulation and implementation merge
    into a fluid process of learning they are not
    separate.
  • Therefore, strategy cannot be solely the purview
    of top management operating level employees can
    and must contribute.

4
Managing Strategy
  • Managing Strategy is mostly managing stability,
    not change
  • To manage strategy ... is not so much to promote
    change as to know when to do so.
  • The fundamental challenge of managing strategy is
    reconciling the forces for stability and for
    change.
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