Preparing Your Company for Social Media Challenges

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Preparing Your Company for Social Media Challenges
Orrie Dinstein GE Capital
Geanne Rosenberg Baruch College of the City
University of New York
Sara Jane Shanahan Sherin and Lodgen LLP
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Internal Sources of Challenges
Careless Employees
Whistle-blower employees
Challenge
Data-leaking employees
3
External Sources of Challenges
Social Responsibility Groups
Customers
Challenge
Data hackers
Governmental Regulators
Journalists
4
Social Media Usage
YouTube is the second largest search engine on
the web
Twitter has 75 million users and is adding
300,000 a day
25 of search results for the worlds 20 largest
brands are links to user generated content
3.5 billion pieces of content are shared each
week on Facebook
Source engaguemedia blog
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Pre-Merger Leaks

• Consumer products company, BigCo, is looking to
  acquire SmallCo, which is located in Smallville,
  a one company town

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Securing Data Post Merger
Identify and secure servers upgrade firewalls
Identify and encrypt laptops and remote
computers, PDAs, BlackBerry devices
Issue password protected PDAs
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Laid off Salesman Posts Customer List
John V. Sales

• John V. Sales
• Just left SmallCo! Who wants some good leads on
  customers?
• Here are my top 25 customers
• Jane Doe
• Ben Business
• McCompany

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Factory Worker Discredits Products
9
Customer Claims Injury from Flawed Product
bigcompanydangerous Big Co faultyproducts
10
Journalist Writes Articles on Product Risk
Risk Cited in Popular BigCo Product
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Government Regulators Investigate Public Reports
Attention Big Co Request for Documents RE
Consumer Safety and Procedures
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• Questions?