Effective Strategies for Recruiting Targeted Populations

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Effective Strategies for Recruiting Targeted
Populations

• Linda Hutchison
• Director
• Foundations of Technical Careers
• Bristol Community College
• Fall River, MA
• www.foundationsoftech.org

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SUCCESS!!
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Recruitment Overview

• Networking
• Targeted populations
• Buy-In
• Marketing
• Advertising
• Challenges
• Results

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Networking

• High Schools
• Tech Prep
• Tech Ed. Math teachers
• Advisory Boards
• Local Industry
• Career Centers

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Networking

• Community Cultural Organizations
• Professional Organization membership - WEPAN,
  NAMEPA, SWE, NESBE, SHEP
• Conferences
• Web Sites
• List serves - ASEE, WEPAN, JETS,IWITTS,
  Engineering Education Center

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Targeted Recruiting

• Women In Technology students
• Tech Ed. Students Tech Prep, PLTW, Skills USA
• Students with high algebra placement scores
• Non-degree general studies students (32)
• Displaced workers (career center liaison)
• Employees of local industry

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Buy-In

• Internal
• Admissions
• Administration
• Advisement
• Communications publicity, advertising, ect.
• Faculty-Math, Physics, Engineering, CIS

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Buy-In

• External
• Local Industry- Advisory Boards
• Local School systems
• Community churches, cultural orgs., youth orgs.
• Career Centers retraining efforts

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Marketing

• High School students
• Bring current students alumni to speak
• Value of the program ( job satisfaction)
• Name recognition - companies, good pay, good jobs

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Marketing

• Industry
• Support from the top CEO, VP
• Hold meetings with different shifts
• Explain the value - (, promotion, job security)
  
• Highlight flexibility of class times

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Marketing

• Community
• Church -Youth groups
• Government Civic Orgs.
• Career fairs
• Career Centers
• On Campus
• Open House
• Attend other events

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Advertising

• Posters feature student population you are
  seeking
• High Schools
• Career Centers
• Advisement center
• Admissions
• Postcards
• Mail each semester
• Target audiences
• Update mailing list each semester

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Advertising

• Semester Newsletter course offerings
• Web Page www.foundationsoftech.org
• Newspapers -Smaller, community based
• Less expensive
• Targeted audiences

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Advertising

• Radio
• PSAs, talk shows
• Cable TV local access
• Coverage for any events
• College Communications
• Catalog contact info.
• Newsletters
• Mailings

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Challenges

• Image of Engineering
• Job outlook
• Retention issue

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Results

• Enrollment (56 students as of Sept. 2006)
• 48 Female
• 28 Ethnic minority
• 42 Over age 26
• Completion rates 56 overall
• 68 Females
• 21 Minority
• 48 over age 26

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Results

• Continuity in STEM
• 79 of All Completers
• 17 of Minorities
• 48 Female
• 42 Over age 26

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Program Analysis

• S.W.O.T.
• Strengths
• Weaknesses
• Opportunities
• Threats