Roger Moreland

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• Roger Moreland
• Partnership Manager, England Golf Partnership

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SETTING THE SCENE

• A quick journey through some facts figures ..

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GOLF THE STATE OF PLAY?

• Golf is ranked 4th in the sports regularly
  participated in once per month.(Mori).
• Golf is the 3rd most popular sport for
  participation behind swimming cycling.
  (Mintel).
• Golf retains a position in the top 10 (no 9) most
  popular sports amongst adults (by playing,
  watching or reading about it). (Mintel).
• Golf (4.7) Football (4.4) are by far the most
  popular sports based on competitive commitment.
  (Mintel).

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THE GOLFER

• The age profile of regular golfers has risen
  since 2002.(Sports Marketing Surveys).
• There is a high proportion of golfers aged 55.
  (Sports Marketing Surveys).
• The average age of the female golfer is 55.
  (LGU).
• A third of 12-19 year olds have an interest in
  golf. (Sports Marketing Surveys).

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THE GOLFER

• 15-19 year olds are likely to play golf to some
  degree, as well as many other sports. However,
  many of them abandon the game in their 20s.
  (Mintel).
• 11 say they may take golf up in future, with 55
  of these being between the ages of 15 24.
  (Mintel).
• 81 of women and 51 of men say they never see
  themselves playing golf. (Mintel).
• 40 of potential golfers say they haventthe
  time to play golf. (Mintel).

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MEMBERSHIP

• The highest percentage of members of golf clubs
  are aged 55(Sports Marketing Surveys) the
  average age of female golf club members is 55.
  (LGU).
• At the average club under 10 of club memberships
  are juniors 77 are adult men. (Mintel).
• About 40 of players are club members. (Mintel).
• The contribution of membership fees to the annual
  income for clubs usually represents between 50
  and 70 of annual income. (Mintel).

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ECONOMICS

• The golf equipment, clothing and footwear
  marketin the UK is worth c 465m per year.
  (Mintel).
• The spend of club members on playing is c 550m
  per annum. For non club members it is c 500m.
  (Mintel).
• More people are moving into the 45 stage of
  lifewhen they generally have more time for
  expensive leisure pursuits such as golf.
  (Mintel).
• Playing golf is disproportionately
  weightedtowards ABs C1s this section of
  thepopulation is on the increase. (Mintel).

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ORGANISATION

• 34 counties across the country all being
  encouraged to develop County Golf Partnerships.
• 1,921 affiliated clubs with 2,007 courses 706
  golf ranges.
• 868,544 members of golf clubs average of 457
  members per club.
• c 1.6m non members playing 0.9 rounds per month.

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THE MAIN BARRIERS

• The main barriers preventing people taking up
  golf are
• Time
• Cost
• Stage of life
• Image of golf
• Male domination
• Competition from more leisure activities.
  (Mintel).

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FUNDING IN 2005/06

• In 2005/06, the investment in WSP activity was

Partner Investment EGP (Sport England Award)
EGU 897,275 704,250
ELGA 214,250 634,000
Golf Foundation 586,500 170,500
PGA 1,410,000 200,000
Total 3,108,025 2,125,000
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COMPARISON BETWEEN 04/05 05/06

• Sport England award investment in WSP activity
  was

2004/05 2005/06
EGU 450,000 704,250
ELGA 513,000 634,000
Golf Foundation 132,000 170,500
PGA 0 200,000
Total 1,095,000 2,125,000
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COMPARISON BETWEEN 04/05 05/06

• . and the changes and progress made have been
  recognised by Sport England with further
  investment
• Community Club Development Programme investment
  of 1.2m
• Volunteer support through Step Into Sport in
  2006/07 through the resources to appoint a
  Volunteer Manager
• School-Club links award more than doubled in
  2006/07.

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More Volunteers More Support For Volunteers
More People Playing
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
ENGLAND GOLFPARTNERSHIP
GROWING THE GAME
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Whole Sport Plan
GROWING THE GAME
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
National Direction
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Support For Clubs, Counties Education
Institutions
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Team England Professional Circuit
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
COUNTY GOLFPARTNERSHIPS
GROWING THE GAME
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
County Development Plan
GROWING THE GAME
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
County Priorities
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Support For Clubs Schools
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Talent Development
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
PLACES TO PLAY
GROWING THE GAME
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Club Development Plan
GROWING THE GAME
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Club Priorities
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Playing Opportunities
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
Player Improvement
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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More Volunteers More Support For Volunteers
More People Playing
ENGLAND GOLFPARTNERSHIP
COUNTY GOLFPARTNERSHIPS
PLACES TO PLAY
More Club Members
More Coaches
More Clubs Achieving GolfMark
More Opportunities For Players To Get Better
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SO WHAT DOES IT LOOK LIKE?

• Tri-Golf in schools