Promoting Fashion Events

1
Promoting Fashion Events
2
Special Events

• Special Events promotional activities that are
  out of the ordinary
• Fashion Shows
• Trunk Shows
• Fundraisers
• Fashion Awards
• Infomercials

3
Fashion Shows

• Organizing the Show
• Determine the purpose
• Determine the theme
• Develop a written plan, including a timeline
• Schedule a time, date, and location
• Develop a guest list
• Find sources of components
• Develop and send out invitations

4
Fashion Shows

• Organizing the Show
• Develop a promotional plan
• Advertising
• Publicity
• Public relations
• Personal selling
• Sales promotions

5
Fashion Shows

• Organizing the show
• Schedule and rehearse
• Make the audience feel welcome and comfortable
• Gather data and evaluate the effectiveness of the
  show

6
Other Special Events

• Trunk Shows an informal fashion show that is
  held in a retail store as a way of promoting one
  individual designers collection
• Fundraisers Helps both the cause and the
  supporter by increasing brand awareness
• Fashion Awards plugs that are given by the
  winners
• Infomercials commercials that are the length of
  a regular television show and feature information
  about the product in a show format