Competitor Analysis

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Competitor Analysis

• YAG Lasers

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Competitor analysis

• Ellex products
• SuperQ
• UltraQ
• Main competitors
• Alcon 3000LE
• A.R.C. Laser Q-Las 10
• Lightmed Pulsa SYL9100/ Lumenis Aura II/ Opto
  Advant
• Meridian Microruptor V
• Nidek YC-1800
• Quantel Optimis II
• Zeiss Visulas YAG III

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Alcon 3000LE
Note This system is built by Ellex under an OEM
agreement to Alcons specifications
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Alcon 3000LE

• Weaknesses
• Slow repetition (firing) rate 1 Hz only
• Control buttons are on the front panel of the
  slit lamp tower. The system needs to be in a
  locked position, otherwise the slit lamp will
  move forward every time a button is pushed
• Laser cavity only has two year warranty
• Poor patient ergonomics the stand does not go
  low enough to accommodate small patients and the
  chin-rest mounting on the table makes it
  difficult to position the head properly
• The system is not truly portable as table and
  stand cannot be disassembled

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Alcon 3000LE

• What they promote as their strengths
• Ability to upgrade into combo-system with the
  Alcon EyeLite photocoagulator
• From the leaders of eye healthcare, Alcon
• Recent improvements in reliability, low optical
  breakdown and self-calibration features
• Alcon offers bundling with other products as a
  tool for selling their consumables

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A.R.C. Laser Q-Las 10

• Weaknesses
• The system is manufactured by Optotek in Slovenia
  under an OEM agreement
• Largest laser spot size in the market (15
  microns) results in high energy break-down
• Very slow repetition (firing) rate 1 Hz
• The illumination tower is not co-axial which
  limits the viewing
• Energy adjustment only available in steps, not
  continuously variable limits the ability to fine
  tune the treatment
• Control panel features a small dot matrix display
  which is difficult to read
• The table features a very bulky column with
  limited height adjustment, difficult to adjust to
  small patients.
• Laser cavity only has two years warranty

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A.R.C. Laser Q-Las 10

• What they promote as their strengths
• Ability to upgrade to use as combo system with
  their photocoagulator
• Their slit lamp design is based on Haag-Streit
  BQ900 very good anterior segment visibility
• Their product has a compact, modular design and
  is easy to handle

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Lightmed Pulsa SYL9100 / Lumenis Aura II / Opto
Advant
Note Lightmed also manufactures the Lumenis Aura
II in Taiwan, the Opto system is manufactured in
Brazil by Opto Electronica, the systems are all
exact replicas of one another.
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Lightmed Pulsa SYL9100 / Lumenis Aura II / Opto
Advant

• Weaknesses
• Control buttons are on the front panel of the
  slit lamp tower. The system needs to be in a
  locked position, otherwise the slit lamp will
  move forward every time a button is pushed
• Poorly designed anterior/posterior offset the
  knobs are only on the left hand side of the slit
  lamp tower. Difficult for right handed users.
• Slow repetition (firing) rate 1Hz
• Emergency stop switch is positioned on the front
  panel and easy to trigger accidentally

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Lightmed Pulsa SYL9100 / Lumenis Aura II / Opto
Advant

• What they promote as their strengths
• Fully featured product at low cost
• Good quality optics used in the delivery and
  viewing path of the system
• Portable

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Meridian Microruptor V

• Weaknesses
• System has a large footprint
• Slow repetition (firing) rate1.3 Hz
• Energy adjustment only available in steps, not
  continuously variable limits the ability to fine
  tune the treatment
• Control panel is fixed on the right side of the
  table difficult for left handed users, very far
  reach
• Control knobs on the system are all the same size
  which is not intuitive
• System can only fire using the footswitch, no
  joystick

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Meridian Microruptor V

• What they promote as their strengths
• Rotating aiming beams
• Based on genuine Haag-Streit BQ900 slit lamp
• Precise and effective for superior results

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Nidek YC-1800

• Weaknesses
• Control buttons are on the front panel of the
  slit lamp tower. The system needs to be in a
  locked position, otherwise the slit lamp will
  move forward every time a button is pushed
• The system has the longest working distance of
  any YAG laser most doctors are at full stretch
  when looking through the eyepieces and holding
  the laser lens
• Instable cavity needs additional control
  mechanism to adjust for inconsistent energy
  output (D-Switch)
• High energy breakdown (around 3.5 mJ in air)

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Nidek YC-1800

• Strengths what they promote
• Ability to use as a combo system with their
  photocoagulator
• Smart Switch allows for control of different
  parameters via the joystick
• D-Switch control for improved energy output
• Anterior offset
• Rotating aiming beam
• Compact design, easy to operate with superior
  operational characteristics
• Allows combination with Nideks laser
  photocoagulator delivery system

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Quantel Optimis II

• Weaknesses
• Large laser spot size (10 µm) results in higher
  energy break-down
• Slow repetition (firing) rate 1.5 Hz
• Settings are not continuously variable but only
  adjustable in increments
• Manufactured for Quantel under an OEM agreement
  by Optotek in Slovenia

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Quantel Optimis II

• What they promote as their strengths
• Haag-Streit slit lamp design
• Ability to use as a combo system with the Quantel
  Viridis photocoagulator
• Low price
• Functional, precise and efficient

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Zeiss Visulas YAG III

• Weaknesses
• Poor ergonomic system design, compromised patient
  accessibility
• Large laser spot size (10 µm) results in higher
  energy break-down
• Posterior offset adjustments only available with
  two settings 0 and 150 microns
• Energy can be adjusted in 5 increments only, not
  continuously adjustable
• Super Gaussian beam performance comparable to
  Super Q, not UltraQ

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Zeiss Visulas YAG III

• Strengths what they promote
• High quality Zeiss precision optics
• Ability to use as a combo system with the Zeiss
  Visulas 532 photocoagulator
• Super Gaussian beam profile for low energy
  treatments
• Anterior offset
• Four-point aiming beam system

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Super Q

• Key features
• Fine, two-point aiming beam system
• Super Gaussian beam for low energy treatments
• The gold standard in YAG technology more than
  6000 installations around the world
• Proprietary software to control laser cavity
  output and ensure consistent pulse energies
• Portability

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Super Q

• What the competition may use against it
• Cannot be used as a combo system with an Ellex
  photocoagulator
• No controls on the joystick We have ambidextrous
  controls on slit lamp tower
• No anterior offset The SuperQ creates very
  controlled, targeted disruptions, hence there is
  no need for an anterior offset
• No rotating (or four point) aiming beams Not
  needed because our two point aiming beam system
  has a maximum tolerance of 8 microns, which is
  highly precise

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Ultra Q

• Key features
• Creates the most tightly controlled, precise
  disruptions at very low energy
• Essential tool for advanced YAG applications,
  such as Selective Capsulotomy
• Fine, two-point aiming beam system
• Proprietary software to control laser cavity
  output and ensure consistent pulse energies
• Internationally available as a combo system with
  SLT the Ellex Tango

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Ultra Q

• What the competition may use against it
• Cannot be used as a combo system with an Ellex
  photocoagulator
• Not portable
• No controls on the joystick We have ambidextrous
  controls on slit lamp tower
• No anterior offset The UltraQ creates very
  controlled, targeted disruptions, hence there is
  no need for an anterior offset
• No rotating (or four point) aiming beams Not
  needed because our two point aiming beam system
  has a maximum tolerance of 8 microns, which is
  more precise than a 4 point aiming system

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Summarising the Ellex Yag advantages

• Most precise aiming
• Slit lamp optimised for anterior procedures
• Lowest energy breakdowns
• Proven solid-state reliability
• Ergonomic design

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Positioning the Super Q and the Ultra Q

• Define the customers priorities
• Portability? Super Q
• Price? Super Q
• Extra high precision? Ultra Q
• Upgrade to SLT? Ultra Q
• Super Q customer
• Small private practise, few high price IOLs,
  conservative
• Ultra Q customer
• Larger clinic, refractive surgeon, uses all the
  latest IOLs, younger patient population, early
  adopter

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YAG buyers guide, Ultra Q advantage
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SuperQ UltraQ brochures
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Technology White PapersSelective Capsulotomy
With New Class of NdYAG LaserHarvey L. Carter
III, M.D.
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Education center

• http//ellex.com/educationcenter