Persuasion

1
Persuasion

• Mrs. Sheftels 6th grade ELA

2
Word Choice
Visual Appeal
PERSUASION
Exaggeration
Credibility
3
(No Transcript)
4
Credibility

• Celebrities
• Professionals
• Testimonies
• Before and After
• Trial Offers

5
(No Transcript)
6
Exaggeration

• Unrealistic vs. Realistic
• Compare to competition
• Appears to cause extreme satisfaction

7
(No Transcript)
8
Word Choice

• Repetition
• Jingles
• Slogans
• Rhyming
• Optimistic
• Profound message in few words

9
(No Transcript)
10
Visual Appeal

• Color schemes
• Large graphics
• Logos
• Memorable
• Use with all other characteristics

11
Now, analyze the following ads and decide which
techniques are used...
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)