Persuasion - PowerPoint PPT Presentation

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Persuasion

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Persuasion Mrs. Sheftel s 6th grade ELA PERSUASION Credibility Exaggeration Word Choice Visual Appeal Credibility Celebrities Professionals Testimonies Before and ... – PowerPoint PPT presentation

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Title: Persuasion


1
Persuasion
  • Mrs. Sheftels 6th grade ELA

2
Word Choice
Visual Appeal
PERSUASION
Exaggeration
Credibility
3
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4
Credibility
  • Celebrities
  • Professionals
  • Testimonies
  • Before and After
  • Trial Offers

5
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6
Exaggeration
  • Unrealistic vs. Realistic
  • Compare to competition
  • Appears to cause extreme satisfaction

7
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8
Word Choice
  • Repetition
  • Jingles
  • Slogans
  • Rhyming
  • Optimistic
  • Profound message in few words

9
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10
Visual Appeal
  • Color schemes
  • Large graphics
  • Logos
  • Memorable
  • Use with all other characteristics

11
Now, analyze the following ads and decide which
techniques are used...
12
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