Beauty and Tweens

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Beauty and Tweens

• By
• Jessica Potter

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My Topic

• How the concept of beauty affects young girls
  today.

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Definition of Beauty

• Beauty is a combination of qualities that pleases
  ones senses.

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Todays Definition of Beauty

• Based on what the marketing industry portrays as
  pretty.
• Also based on people seen on TV.

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Three Factors

• Marketing Industry
• Parents
• Peer Pressure

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Marketing Industry

• Marketing to younger girls.
• Focus on tweens.

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Merchandise Marketed

• Make-up
• Clothes
• Toys

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Make-up

• Target young girls through toys.
• Barbies and Disney characters.

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Clothes

• High heels, midriff tops, mini skirts
• Justice, Ch!ckaboom

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Toys

• Bratz dolls

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Parents

• Toddlers and Tiaras

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Peer Pressure

• Monkey see monkey do.
• No self identity.

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Effects on Society

• Low self esteem
• Distortion of personal body image
• Future money issues

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Low Self-Esteem

• Marketing industry causes low self-esteem.

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Distortion of Personal Body Image

• Plastic surgery
• Eating disorders

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Future Money Issues

• Money spent on clothes and cosmetics in style.
• Plastic surgery

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Aphrodite then
Aphrodite now
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Cites

• http//tlc.discovery.com/tv/toddlers-tiaras/toddle
  rs-tiaras.html
• http//www.salon.com/mwt/broadsheet/feature/2009/0
  3/31/tween_beauty_crisis/index.html
• http//abcnews.go.com/GMA/BeautySecrets/story?id4
  881675page1
• http//www.media-awareness.ca/english/parents/mark
  eting/issues_teens_marketing.cfm