ARMflo E Series

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Introducing ...

• ARMflo E Series
• Circulators

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ARMflo E Series

• Agenda
• What is it? Whats so Special?
• Winning Features
• Proposed Product Line up
• Competitive Cross Reference
• Price point / Positioning
• Sales Support Materials

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What is it?

• The E Series is a two piece or close-coupled
  circulator
• Dry end (motor) and wet end (volute)
• It is field repairable, so will last a very long
  time, similar to our S H Series 3 piece
  circulators
• The only repair part is the mechanical seal very
  easy replacement procedure - less than 5 minutes!

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Where Does it Fit?

• New Platform Technology
• The E Series will
• Form the platform for a new range of circulators
• Fit between the A Series and the S H Series in
  terms of flow, head, and price
• Be targeted at specific OEM applications(Boilers,
  Geothermal, Potable Hot Water) and .
• Be aimed at replacing key strategic competitive
  models with strong market position - especially
  BG PL Series and Grundfos UP Series

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Why Was it Developed?

• E Series is our offering to compete against large
  wet rotors
• Wet rotors gained popularity for being
• Maintenance free (i.e. H2O lubricated, throw
  away)
• Quiet
• Less expensive than 3 piece pumps
• Field repairable (in theory)
• We introduced Astros in the 1990s to handle the
  smaller applications (I.e. up to large
  residential systems), but we wanted a pump with
  greater customer value than wet rotors deliver
• Objective Durability of 3 piece at a price point
  of a wet rotor, using new motor and mechanical
  seal technology

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Why Was it Developed?

• E Series will become known for being
• Maintenance free (permanently lubricated ball
  bearings)
• Quiet
• Less expensive than 3 piece pumps
• Field repairable (in practice)
• And for having
• The exceptional durability of 3 piece circulator
• The price point of a wet rotor
• And exceptional performance, especially energy
  efficiency

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A New Name for Hydronic Products

• ARMflo
• ARM strong tie-in with existing ARMSTRONG
  branding
• flo describes the function / application of
  the products
• ARMflo will become the new family name for our
  Hydronics product line

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ARMflo Brand of Hydronic Products

• Before
• 1050 1060
• SH
• Astro
• Project Gemini
• Hydronic Specialties

Now ARMflo 1050 1060 Series ARMflo S Series,
ARMflo H Series ARMflo A Series ARMflo E Series
ARMflo HydroSpec (coming soon)
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E
Why

• Series?

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Winning Features
E

• fficient
• conomical
• nvironmentally friendly
• fficient Use of Space

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Superior Efficiency - E11

• The competition falls short of the bar ..

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18
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Energy Efficiency
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Superior Efficiency
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Superior Efficiency - E9

• The competition falls short .. again !

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74
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Energy Efficiency
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Economical

• Installed cost
• E Series circulators are positioned at list
  price and net price points equal to or often
  less than competitive pumps of similar power
• Ongoing energy savings
• For example, over a 10 year period, the operating
  costs for the E11 are up to US182 less in energy
  to operate than Competitive wet rotor A

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Life Cycle Costs
Calculations based on typical values for a
northern US residential installation ref John
Siegenthaler,PM Magazine, October 2002
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Economical

• Installed cost
• E Series circulators are positioned at list
  price and net price points equal to or often
  less than competitive pumps of similar power
• Ongoing energy savings
• For example, over a 10 year period, the operating
  costs for the E11 are up to US182 less in energy
  to operate than Competitive wet rotor A
• Reparability savings
• Our mechanical seal is about 20 of the cost of a
  new pump, where competitive after market wet
  rotor cartridge costs almost as much as a new
  pump
• It all adds up!

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Environmentally Friendly

• When needed, the mechanical seal can be easily,
  quickly, and economically replaced in the field -
  rather than throwing out the old pump
• There are over 1,000,000 circulators sold in
  North America each year - where do the old pumps
  go? Landfills!
• Which is better for the environment - 1,000,000
  circulators in the landfill, or 1,000,000 seals?

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Efficient Use of Space

• The advanced motor technology used in E Series
  circulators makes them 30 smaller than BGs
  equivalents
• Great for applications where there is limited
  space, such as in radiant heating control panels
  and geothermal heat pump cabinets

30 smaller motor
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Efficient Use of Space
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Winning Features
E

• fficient
• conomical
• nvironmentally friendly
• fficient Use of Space
• asy Interchangeability

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Easy Interchangeability

• Industry Standard Flange-to-Flange Dimensions
• Easy to plug-in the E Series models as
  replacements / upgrades for competitive pumps
  that have failed in service
• Matched Hydraulics
• Impeller and casings have been designed to
  conveniently match existing commercial
  (competitive) circulators
• As a result, the E Series replacement / upgrade
  circulators will deliver essentially the same
  flow rate as the originally installed pump,
  without needing any system modifications

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E Series Family
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E Series Family - Launch Dates

• E Series Hydraulic Launch
• Model Target Target
• E11 PL45 Sept 3, 2002
• E10 UP 43-75 Sept 3, 2002
• E9 PL 36, UP 26-116 Feb 14, 2003
• E8 UP 26-99 Feb 14, 2003
• E7 PL 30, UP 26-96 June 15, 2003
• E16 PL 75 June 15, 2003
• E13 PL 50 June 15, 2003
• and more on the drawing board !

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Easy Interchangeability

• Competitive Cross Reference
• BG Grundfos Taco Armstrong
• PL30 UP26-96 0011 E7
• UP26-99 --- E8
• PL36 UP26-116 --- E9
• UP43-75 0013 E10
• PL45 --- --- E11
• PL50 --- --- E13
• PL75 --- --- E16

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Competitive Cross Reference
E8
E7
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Competitive Cross Reference
E10
E9
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Competitive Cross Reference
E13
E11
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Competitive Cross Reference
E16
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E Series Positioning

• Enhanced performance vs. competition esp.
  efficiency(attractive to specifiers)
• Equal to or often lower price than competitive
  pumps
• (attractive to contractors)
• Lower operating costs than competitive pumps
• (attractive to building owners)
• Competitors pumps are most often throw away,
  where ours is economically field-repairable
• Mechanical seal can be replaced in less than 5
  minutes(attractive to contractors and building
  owners)

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Where to use E Series?

• High Head Installations
• Radiant Heating circuits
• Snow Melting
• Geothermal (Ground Source Heat Pump) heating
• High Flow Installations
• Potable hot water systems (bronze construction)
• Chilled water systems

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Sales Support - Launch Package

• Intro letter
• Family brochure

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Sales Support - Launch Package

• Intro letter
• Family brochure
• IO

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Sales Support - Launch Package

• Intro letter
• Family brochure
• IO, Submittal

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Sales Support - Launch Package

• Intro letter
• Family brochure
• IO, Submittals
• Ad Slick

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Sales Support - Launch Package

• Intro letter
• Family brochure
• IO, Submittal
• Ad Slick
• Press Releases
• Pricing / Positioning
• Cutaway models

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Sales Support - Launch Package

• Intro letter
• Family brochure
• IO, Submittal
• Ad Slick
• Press Releases
• Pricing / Positioning
• Cutaway models
• Photos Line Art

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Sales Support - Launch Package

• Intro letter
• Family brochure
• IO, Submittal
• Ad Slick
• Press Releases
• Pricing / Positioning
• Cutaway models
• Photos Line Art
• Point of Purchase display brochure

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E Series Summary

• Great for Contractors
• ? Equal to or slightly lower price than
  competition with significantly lower operating
  costs
• ? Competitors pumps are most often throw away,
  where ARMflo E Series pumps are economically
  field-repairable
• Mechanical seal replaceable in less than 5
  minutes
• Great for Building Owners
• ?Enhanced performance vs. competition esp.
  efficiency

ARMflo E Series A win-win pumping solution!
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Winning Features
E

• fficient
• conomical
• nvironmentally friendly
• fficient Use of Space
• asy Interchangeability

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Go with the flo !