Campaign Against Homophobia in sports

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Campaign Against Homophobia in sports

• An Gydé, Holebifederatie

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Holebifederatie?
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Whos who?

• Presenting ourselves
• Are there any out gay/lesbian rolemodels in
  sports in your country?

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In Belgium

• Equal rights
• anti-discrimination laws
• samesex marriage
• adoption
• Attitudes?
• Famous lesbian/gay athletes

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Belgian rolemodels

• Ann Wauters

• Daniëlla Somers

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This Workshop

• How it all began
• The project
• Results
• What if
• Questions

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How it all began

• 2007 the beginning
• Gay sport group platform
• EuroGames Antwerp
• Charter
• Brochure
• Tour Féminin
• And then silence

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How it all began

• 2008 Homophobia in sports as an issue, part II
• Belgian Lesbian and Gay Pride
• Solidarity campaign (VVL/BBDO)
• Off to Minister of Sports

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Belgian Lesbian and Gay Pride
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Solidarity campaign (VVL/BBDO)
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Solidarity campaign 2008
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The project

• Visibility campaign at grassroots level
• Partners
• Kick off
• Press conference event in Fare week
• Requests for sportfederations and sportservices
• Signing charter
• Promotion and distribution
• Requests for local clubs
• 3 steps

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3 steps for local clubs

• Step 1
• Put up the poster in a visible place
• Step 2
• Put up the poster in a visible place, and
• Sign the charter
• Step 3
• Put up the poster in a visible place
• Sign the charter and
• Adapt the policy of your club

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The posters
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The posters - text

• Are you thinking of sex now?
• Its not because we are gay that we continuously
  flirt on the pitch, in the locker room or in the
  canteen. Give everyone the chance just to be
  themselves. That, too, is fair play.
• Fair play, fair gay.

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The charter
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The charter - text

• Joint declaration on the equal treatment of
  heterosexuals and gays, lesbians and bisexuals in
  sport
• Our sports federation declares that it will
• be open to diversity in sexual orientation
• treat all people, whatever their sexual
  orientation, respectfully and equally and reject
  all forms of discrimination based on sexual
  orientation
• actively combat unequal treatment and adequately
  protect and accept members, coaches, supporters
  and co-workers who suffer harassment or
  discrimination due to their sexual orientation
• spread a message of tolerance, respect and
  dignity
• actively offer equal opportunities for all
• write into its house rules an explicit
  prohibition against all forms of homophobia and
  all other forms of discrimination, such as
  anti-Semitism, sexism and Islamophobia, and
  against the symbols that represent such
  discrimination
• ban from access to sport activities anyone who
  demonstrates racist or discriminatory behaviour
  and/or wears provocative symbols or clothing
• remain vigilant and act preventively against any
  sign of nascent discrimination
• support the victims of homophobia and
  discrimination with the help, if necessary, of
  appropriate organizations, such as the Centre for
  Equal Opportunity and Antiracism.
• The clubs promise to post this declaration so
  that it can be seen and read at the entrances to
  the playing fields and in the changing rooms,
  cafeterias and viewing stands.
•  

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Our offer

• Ready made materials
• Posters
• Charters
• Articles for the press
• On the website http//www.holebifederatie.be/advie
  s/sport.php
• Tips, methods
• Background info
• Supporters

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Results

• Charter
• signed by
• link to funding
• Posters sent to
• Press
• Flemish Diversity Award
• Lesbigay Award (homofolie)
• and the Pink Shoe!

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The Pink Shoe

• Tomas De Soete, presenter at the Studio Brussel
  radio station, presents The Pink Shoe.

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The Pink Shoe winner

• Wim Wouters, winner of the Pink Shoe Award and
  pretty pink shirts for his football team.

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Upcoming event
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But

• Numbers (charter)
• 15 in 89 federations
• 2 local clubs
• 7 cities/municipalities
• Professionals
• Coachs Day
• Famous out athletes, where are you?

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What if

• You put up this poster in your local sport club.
  What would happen?
• You went to the sportcanteen and people were
  buzzing about the poster. How would you react?
  (There is no correct answer.)
• A. Run away as fast as I can
• B. Agree that the campaign is horrible.
• C. Argue that its a great campaign.

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Questions?
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Contact

• www.holebifederatie.be
• An.Gyde_at_holebifederatie.be