IN

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IN SHANGHAI, CHINA
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MANAGEMENT TEAM

• CEO SOSAN ROMANI
• CIA TANTY WIDYASTUTI
• VP PR BRIDGET NG
• VP MKTG HENDRIK LIM
• CFO TYLER HOLLENBECK
• COO SHIRLEY HOI KI HO

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3 INDICATORS OF SUCCESS

• AVERAGE NEW STORE 1ST WEEK SALES
• NEW STORE OPENINGS
• COMPARABLE STORE SALES GROWTH

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INVESTING ABROAD

• Missing an expanding market
• Gaining large potential revenues

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Chinas Present Economic Condition

• Persistent Improvement in Gross Domestic Product
• Continuous Growth of Chinese Currency
• Constructive Policies in Promoting Foreign
  Investment

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Policies Promoting Foreign Investments

• Authorization of Fully ForeignOwned Enterprises
• Alliance with the WTO
• Establishment of Special Economic Zones

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Shanghai

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INFRASTRUCTURE AND CULTURE IN CHINA

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• Shanghai has a well developed infrastructure
• Cultural group orientation promotes team work
• Young Chinese are attracted to western culture

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Tapping into Chinese Demand

• American products are widely accepted
• Large revenues are easily attainable

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Reaching the Foreign Market

• Target market Segment in Shanghai
• Krispy Kreme pricing strategy
• Krispy Kreme advertising campaign

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Krispy Kremes promotion
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Spreading the Word

• Promote product awareness
• Increase customer base

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Financing Expansion

• Expansion requires 7.5 million in capital
• Terms of borrowing are currently favorable
• Projected revenues will cover debt payments

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Profit Projections

• Domestic profits will stagnate
• Foreign profits will climb

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High Potential Revenue

• Chinas growing economy
• Already available marketing plan
• Widely accepted western culture

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Why franchise with Krispy Kreme?

• A universal appeal
• The potential for growth

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Seize this opportunity
See you at the next meeting!